www.comms-dealer.com
BUSINESS INTERVIEW
ME ON WLR2 HIGH BANDWIDTH
of product launches interface, rather than service delivery platform.
planned for this year.” relying on a multitude We will execute our long
RESILIENT
of portals with different term strategy by carefully
Sabbagh believes that interfaces and integration building on each of these
BROADBAND
resellers are finding it capabilities that are factors and working
increasingly complex and needed to provision closely with our customers
FROM THE
expensive to manage even a basic service to better understand
multiple and disparate such as working line with their expectations and
ISP OF THE YEAR
carrier provisioning systems, CPS and broadband.” challenges,” he stated.
and are struggling to
deliver an integrated Sabbagh aims to advance Sabbagh claims that
proposition that enables Strategic Imperatives’ network operators continue
them to provide their strategy and growth to invest in providing
customers with a cost potential by ‘sticking to provisioning portals to
murphx, the leading wholesale
effective and best of breed the basics’. “Our success the channel ‘somewhat
solution. oblivious’ to the
connectivity aggregator and ISP of
“Looking
There is a clear
fact that resellers
the Year 2009 enables you to benefit
ahead, do not want to
the level of
need for a unified
deal with the
from multiple carrier services
complexity
provisioning interface
complexity arising
bonded in a single connection.
will increase from multiple
as resellers standalone portals
look to supply a mix of in the WLR3 market is built needed to manage an
You can confidently sell to large
WLR, LLU and VoNGA on five key fundamentals order’s life cycle and in-life
services to meet their – passionate support, issues. Sabbagh said: “Few customers whose mission critical
customers’ needs and investment in subject resellers will exclusively use
remain competitive,” he matter expertise, effective one network or service
projects need the fastest, best
commented. “There is a partnerships, industry provider, and we need to
supported, most reliable broadband
clear need in the market engagement, and most work harder to ensure that
for a unified provisioning importantly a high quality the operators see the value
service. Got customers with
of working with us and how
expensive leased line services?
REASONS WHY WLR3 IS IMPORTANT
such a relationship can be
equally beneficial to all
Why not look at a more cost effective
parties involved, including
• Significantly, Openreach has based its future
bonded broadband alternative....
of course the reseller.”
voice strategy on the WLR3 platform.
• WLR3 has delivered a true level playingfield. Strategic Imperatives
You gain unrivalled speed, benefiting
• It has opened new revenue opportunities such as
is currently rolling out
serving construction companies or major events
its integrated CPS and
from the combined bandwidth of
which were previously not available to resellers.
broadband provisioning
multiple circuits plus unparalleled
• WLR3 has transformed the quality of service.
capability, which will
significantly streamline
resilience by using multiple DSL
Resellers now have accurate real-time information
and can react more effectively to any issues.
the order process by
operators, with a single IP address,
•
providing a fully integrated
Resellers using aggregators can now
provisioning capability.
terminating in multiple murphx
provide real-time fault diagnosis and
management. This was impossible in WLR2.
The company is also in network entry points.
•
the final stage of beta
Larger resellers can benefit from new
testing PerformNT, a call
integration capabilities, ensuring that WLR
is part of an integrated portfolio.
performance management
solution which allows
• WLR3 allows resellers to deliver innovative supporting
resellers using WLR3 to offer
applications such as corporate self service.
their end customers an
• WLR3 has eliminated paper-based
insight into calling patterns,
processes and removed forecasting.
dropped calls, response
• WLR3 is based on the Openreach equivalence
times and average
INNOVATIVE SOLUTIONS
Management Platform (EMP), the standard handling times by providing
interface to all access products from Openreach. access to exchange
•
based data. “This is a new
making connectivity easy
If resellers want to continue offering WLR
then WLR3 is not optional. Openreach has
revenue stream previously
confirmed that WLR2 will be shut down. only available to BT Retail,”
0808 178 4555
confirmed Sabbagh.
n
www.murphx.com
To advertise in
contact The Sales Team on 01895 454425
www.comms-dealer.com COMMS DEALER SEPTEMBER 2009 23
22-23 SIonWLR3.indd 2 27/8/09 3:22:42 pm
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