p78,79 Scribbler:Layout 1 18/08/2009 10:36 Page 79
SCRIBBLER
The first time Gareth Barry, for instance, plays for Manchester City at Villa
Park, will be a horrible experience for him. I suggest, too, that Manchester
United fans holidaying in Spain will want to express their newfound
contempt for Christiano Ronaldo. You might feel uncomfortable about
profiting from this, but someone is sure to.
King of ideas
The shaving requisites brand King of Shaves has come up with a canny way
to raise money to grow their brand – borrow it from their customers. Their
three year shaving bonds pay 6% pa, which is a lot at present. So, to raise a
£5 million war-chest, they need a maximum of 5,000 investors, which sounds
wholly realistic. They will also recruit 5,000 very enthusiastic brand advocates
in the process. They promise to spend it all on marketing to boost awareness
and sales of King of Shaves. Scribbler thinks they’ve missed a trick: they
should call the product saving foam. It is highly probable that this will be
copied by other brands. An investment portfolio that features razors, coffee,
soft drinks and beer – now that would be a novelty.
Anyone for trench-coats?
The Wimbledon dress code and tennis gear in general don’t particularly
translate into printwear sales. Nor does it help that tennis is only on most
Brits’ radar for two weeks per year. We must all, therefore, be grateful to the
likes of Venus Williams and Roger Federer who are trying to extend the range
of clothing associated with one of the world’s most popular sports. When I
see ranges of waistcoats in the catalogues, I’ll know it’s worked.
RIP Michael Jackson
A unique combination of singer/songwriter and dancer or self-absorbed
nutcase with a Peter Pan obsession? There are many ways that the self-styled
King of Pop will be remembered.
One way that is now lost would
have been the extended series of
farewell concerts at the 02 Arena
for which promoters AEG Live
INTERNATIONALE FACHMESSE
FÜR TEXTILDRUCK, BESTICKUNG,
face a £300 million liability. Tour TRANSFER UND BEFLOCKUNG
merchandise (including printwear)
was expected to raise as much as
INTERNATIONAL TRADE FAIR FOR
£10 million. It will be interesting
TEXTILE PRINTING, EMBROIDERY,
TRANSFERS AND FLOCKING
to see if any of those products
sell anyway. It’s quite possible
that there are warehouses full of
high-value, instant collectibles.
…not good news for e-Bay,
either. Those £70 tickets were
being bid up to as much as
£1300 on the auction site and,
since such transactions broke the
original terms and conditions, no
refunds will be forthcoming. It’s
unclear how many people are
w w w. t e c s t y l e - v i s i o n s . c o m
holding very expensive pieces of
worthless paper, but they’re likely
to tell everyone they know that
buying on e-Bay is bad - really,
really bad.
www.printwearandpromotion.co.uk
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