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INDUSTRY NEWS
Box clever with this one-stop Hanes range includes the
solution for event material whole family
Hanes now offers a bigger range
than ever for men, women and
children. From babies’ rompers
through underwear to stylish
collections for men and women,
there are more than 100 models in
80 fashionable colours.
For 2009, the emphasis is on
individuality. Using the slogan “Play
– Mix – Move”, the latest catalogue The children's collection has evolved
enables all customers to combine to include every age. The offering
their favourites any which way. includes high-quality T shirts, polo
For men, there are T shirts, polos, shirts and sweatshirts. And the 2009
sweats, pullovers and more. The Hanes catalogue also features the
collection includes the most famous Playwear line, which
successful and the most produced T includes T shirts, romper suits and
shirt in the world: the Hanes Beefy-T. bibs for 0 to 4 year olds.
And with sizes from S to XXXL there Hanes even makes some products for
is one to fit everybody. men, women and children with
Hanes’ new women’s collection goes families in mind. These are the Top-T
P81 Print has launched a one-stop material. Chris Cope, Managing under the name “TasTy”. (Top-T, Elegance Top-T, Junior Top-T),
solution to enable marketers to Director of P81 Print, says: What’s so special about it is the the Top Polo (Top Polo, Elegance Top
source all branded event material “Exhibitions, events and especially models’ unique fit to accent the Polo, Junior Top Polo) and the
from one just supplier. Promo-in-a- the fast paced world of product figure without neglecting comfort. Hooded Jacket/Sweat (Beefy Hooded
box helps marketers save time and launches are hugely time The successful, well-known product Jacket, Spicy Hooded Sweat, Junior
resources while ensuring brand consuming in terms of collating lines Elegance, BeauTy and Spicy are Hooded Sweat). Just right for that
continuity throughout marketing marketing material and liaising with still available. And for 2009, the matching look that shows you
material, from clothes to banners various designers and suppliers. Elegance Top-T, Vee-T and Top Polo belong together!
and pens, and have them delivered "Our aim is to provide a cost are now even obtainable in sizes up For more information about Hanes,
to any venue in one easy to store effective and easy to use service to 2XL. visit
www.hanes.eu
and transport container. where marketers have access to
Using the same supplier for all everything in one place. Promo-in-a-
items ensures a brand’s message box is entirely flexible and
Run multiple e-commerce sites
and corporate identity remain customers can pick and choose
consistent as colours, fonts and which elements they require to suit
under one licence with RSK Tech
design quality will not vary. Promo- their particular needs. We take away
in-a-box caters for everything from this marketing headache by RSK Tech, the Dundee-based developers of online garment design and e-
pop-up stands, banners and displays managing the entire process, right commerce solutions to the garment decoration and promotions industry have
to business cards, company through from design to delivery.” released Version 2.8 of RSK NetShirt incorporating a new Multi-Shop Module.
literature and clothing all in a well- P81 Print is the combined venture It allows customers to run multiple e-Commerce sites under the same licence.
designed carry case. Promo-in-a-box of Everyday Print and The new feature means that companies can set up a main online shop
can also be delivered directly to an Promotions81. Clients include David together with satellite shops installed on partner websites targeting the same
event venue, eliminating the need Lloyd, LA Fitness and Virgin. market sector. This multi-shop approach works particularly well in
to arrange couriers from several For more information visit combination with niche or multiple-niche marketing strategies as well as
suppliers to coordinate event
www.p81.co.uk geographically-based marketing initiatives.
All shops are managed using the
same central admin tool, which also
Ralawise fields specialist rugby apparel
allows for differential pricing and
product catalogues per store, and
Ralawise has announced a new contrast colour piping down sides The KooGa range includes shirts includes a commission-setting
addition to their catalogue – rubgy and on arm. suitable for playing, as well as mechanism to split the commission
teamwear specialist, KooGa. Sporting the renowned KooGa brand training kit, tracksuits, shorts and and revenue between the license-
KooGa specialise in technical rugby logo to left collar and right chest, accessories, providing customers an holder and satellite shop owners.
apparel and equipment for clubs, the shirt incorporates KooGa’s ideal opportunity for add-on sales It is a powerful tool for building
players, supporters and enthusiasts. Evaporex fabric – a polyester to offer a complete teamwear revenue through organic growth and
With co-ordinated styles suitable for thermal mix designed to wick away solution. optimising equipment utilisation,
both adults and kids, KooGa is an perspiration, creating the ideal body general overhead costs and
ideal route into the sports and climate for performance on the field. For more information call 0800 212 profitability.
teamwear market for customers, an The shirt is available in three 180 or email
sales@ralawise.com. For more information on the RSK
area in which Ralawise expects the colourways, in both adults and kids Ireland customers call 1 800 599 Tech range of custom decoration
industry to see real growth. sizes, allowing sports teams to 599 or email
sales@ralawise.ie. designer solutions, call 0800 043
Styles include the KG002 Teamwear coordinate their kits throughout Alternatively, visit 8518, email
sales@rsktech.com or
match shirt piped adults, with their age groups.
www.ralawise.com visit
www.rsktech.com
| 16 | September 2009
www.printwearandpromotion.co.uk
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