P"#$%&ea")*e+%09)+7:P"#$%&ea")*e+%09)+7 17/08/2009 15:66 Page 7
INDUSTRY NEWS
Jerzees Schoolgear goes to the top of the class
It’s photoshoot time for many brands benefits of this jacket are not only but was aware that the chosen items
and Jerzees Schoolgear is no that it’s water resistant and had to both reflect school policy and
exception. breathable but with its sleek fit it’s also to some degree, work with the
This year, however, they decided to do the perfect alternative blazer. pupils – so they actually wore them.
a shoot with a difference and With a fitted, contemporary style this “We had great fun and it was
photograph their garments on real smart garment pleases everyone, wonderful to see our garments being
people in real schools. allowing both schools and pupils to loved by the people who actually
Having recently launched their new be smartly dressed on all occasions. have to wear them day in, day out.”
Jerzees Schoolgear Brand Book their During the photoshoot the head of For more information on the 140 Soft
aim is to not only keep things are real one of the senior schools took a Shell jacket range or to request free
as possible but try to have some fun particular interest in the jacket. copies of the new Brand Book, please
whilst doing it! Valerie McGavin, brand manager for email
marketing@russelleurope.com
One of their exciting new additions to Jerzees, comments: “We were or visit
www.jerzeesschoolgear.co.uk
2009 was the Soft Shell 140 garment delighted that the jackets were so
being made available in children’s well received by both the pupils 25 free samples up for grabs
sizes, as well as men's and ladies. modelling the garments but also by Why don’t you try the 140 soft shell
This outerwear garment is loved not the headteacher. jacket with some of your school who email their name, company
only by schools but also by the pupils, “He was extremely keen to improve customers? Jerzees Schoolgear have name and address details to
evidenced by the photographs. The the uniform policy within the school 25 free samples for the first people
marketing@russelleurope.com
Walking advertisements for Dip a toe in the flip-flop
new brand DeWalt workwear market with TheMagicTouch
BTC activewear has got behind new TheMagicTouch have announced the short run products such as flip-flops is
brand DeWalt with all four regional latest innovative application for their huge and is only limited by
sales teams wearing the distinctive image transfer process. imagination. TheMagicTouch process
quality garments every Thursday High quality personalised flip-flops enables a minimum production of
throughout August. have arrived with massive appeal one, making the target marketing of
Said Midlands regional sales manager covering many opportunities in a all products to prospective customers
Neil Pitcher: “We’re currently running multitude of different markets. somewhat easier.
a promotion on DeWalt and what The durable 14mm soles are made The potential markets are truly
better way for the sales guys to fully from a natural rubber compound with endless and include hotels, bars,
understand this popular brand than a printable white jersey fabric surface stag/hen, fashion, marinas, parties,
by actually wearing the garments. giving superb mould and support promotions, spa/health/beauty
DeWalt offers high-performance properties. The universal softline outlets, sports clubs, holiday and
workwear that allows the wearer to “Black Magic” straps complete this tourist attractions and lots more.
work in comfort and after wearing unique product which are available in For further information contact on
them regularly we can certainly vouch small, medium and large adult sizes. 01582 671444 or
for that!”
BTC activewear’s Midlands sales
Each pair is supplied as a pre-cut
www.themagictouch.co.uk
DeWalt is one of a number of market-
team wearing the distinctive
DeWalt brand – left to right, Laura
“soleboard”
leading workwear brands being
Pearson, Neil Pitcher, Ian Reeves
template sheet and
offered exclusively by BCT activewear
and Jenny Simpson
is printed using
to the imprint and promotional TheMagicTouch TTC
market, alongside CAT, Dickies, Helly The collection also includes the image transfer
Hansen, Mascot, Panoply and DeWalt Apprentice Flexi Hiker Boot paper. The full
Snickers. and a number of practical accessories colour print process
The BTC activewear range includes supporting this popular brand. is quick and simple,
the popular multi-pocket work trouser For details of the DeWalt range, taking only 10
alongside the heavyweight polycotton contact BTC activewear on 0121 505 seconds to apply
polo, full zip hooded sweatshirt and 5177, e-mail
c09@btcactivewear.co.uk the transfer.
fleece lined site jacket. or visit
www.btcactivewear.co.uk The market for
Stocks machines installed at Nike Town in Oxford Street
Embroidery sales and servicing machine in the sports shop’s “We’re incredibly proud to have machine was the ZSK's unique boot
company Stocks Sewing Machines innovative Boot Room. been chosen to fit our machines in clamping system and a reputation
is celebrating a milestone this year The Boot Room allows shoppers to London’s Nike Town store. It’s a for precision, reliability and
with the news that it has been custom design their own football wonderful achievement and the durability.
chosen to supply its ZSK boots. Shaped to the individual’s machines themselves look just the Stocks Sewing Machines
embroidery machine to the iconic unique foot, the shopper picks their part, embroidering out customer’s recommended the ZSK after being
Nike Town store on London's colour and statement to be sewn required designs in hundreds of appointed exclusive distributor of
Oxford Street. onto the boot. contemporary shades while housed ZSK multihead embroidery
The Leeds firm has installed a ZSK Andrew Stocks, chief executive of in such a fantastic period space.” machines to the UK and Ireland last
Sprint 4 industrial embroidery Stocks Sewing Machines, said: A deciding factor in choosing the year.
www.printwearandpromotion.co.uk September 2009 | 7 |
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