Printwear_Sept09_p14:Printwear_Sept09_p14 17/08/2009 13:57 Page 14
INDUSTRY NEWS
Printers are more upbeat about the economy – FESPA
Wide format printers and their the upturn to come in early 2010, regular basis between now and “With the Economy Survey, we’re
suppliers worldwide are broadly with a similar figure anticipating FESPA 2010 (Munich, Germany, questioning a meaningful sample of
optimistic about the chances of recovery by the end of 2010. June 22-26, 2010), helping FESPA printers worldwide to assess how
business recovering to pre-recession Less than 12% foresee current and exhibitors to reliably gauge the they’re managing the impact of the
levels within the next 12 months, trading conditions lasting into 2011 mood of the wide-format global economic downturn, and to
according to FESPA, The Federation while 83% of respondents believe community. understand the measures they’re
of European Screen Printers themselves to be well positioned to FESPA marketing director Marcus putting in place to get through the
Associations. take advantage of the conditions if Timson explains: “We found the difficult times and equip themselves
The results of FESPA’s first the market rebounds. intelligence from our recent for a positive future.”
stakeholder Economy Survey The electronic survey of some 400 Worldwide Survey so valuable that While a quarter of those questioned
suggest that some 14% of survey individuals during July 2009 was we decided it would benefit FESPA, indicated that their business had
respondents already report signs of conducted by FESPA in partnership our exhibitors and our global stagnated or experienced minimal
recovery, with a further 23% with research organisation community of print service impact, the majority had seen
expecting fortunes to improve in InfoTrends. The research, which providers (PSPs) to test the turnover affected, with 27% of
the second half of 2009. includes printers, manufacturers and temperature of the market more respondents citing a negative effect
Some 25.6% of the sample expect resellers, will be repeated on a regularly. of 25% or more.
Making light work of new
Mascot workwear is a clear
brochures
winner with speedway officials
Leicestershire firm The Marketing
Worx have launched two new
brochures.
The trade brochure is available
to all distributors and resellers
of promotional products. It
features items supplied by the
company in the last 12 months
and is available free.
The second brochure has been main goals in mind. One was to
designed to be an effective sales raise our profile within the market
and marketing tool for the current place and the other was to bring
economic climate. A5 in size, it can value and assistance to the very
be mailed out for just the cost of people who keep our industry alive, Track officials in their new MASCOT livery
an envelope and a second class namely the distributors and
stamp. resellers of promotional products Sheffield Speedway track officials have a smart new uniform provided by
They are unbranded and initial and business gifts.” MASCOT Workwear, Europe’s largest privately owned workwear manufacturer.
quantities are available free. For copies of the brochures call The season started back in March for the Sheffield Speedway Track and by
Managing Director, Malcolm 0116 284 9300 or email April all track officials were sporting smart Mataro Jackets displaying the
Watson said: “We set out with two
info@themarketingworx.com MASCOT brand printed on the back and chest pocket.
Staff are also wearing MASCOT's
Kreta polo shirts and Totana trousers
It’s no longer a tall order for small orders!
from the brand's Hardware range.
Sheffield Speedway has home
Sourcing workwear in smaller The collection is aimed at meetings every Thursday evening
quantities can be a headache, smaller corporate entities during the season which ends at the
but not any more. including regional building end of October.
Incorporatewear, which societies, small retailers, The track claims to be the UK’s
specialises in the design and manufacturers and service fastest track, so for a fun filled
management of bespoke providers – in fact any evening and a chance to see
corporatewear and uniforms company that wants to look MASCOT’s Workwear in use visit
to major brand names is now professional and develop its Sheffield Speedway, Owlerton
supplying workwear in brand. Stadium Sheffield.
smaller quantities with the Customers are encouraged to For more information visit
launch of get in touch if they are unable
www.mascot.dk
www.inworkwear.com which to find what they want on the
offers a stock-supported website. Inworkwear aims to
range of work clothing. source the product and make it
Clients will benefit from the available on the web within a
fabric know-how, design matter of a few hours.
expertise, logistics capability and buying power of a Jenny McNamee, account manager at Incorporatewear
major supplier, but will be able to purchase as little as said: “This is a flexible offering aimed squarely at both
a single garment, which can still be decorated in-house existing clients and corporate customers looking for a
for speed of delivery. straightforward, great value, one-stop shop.”
| 14 | September 2009
www.printwearandpromotion.co.uk
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