p54-65 Promotional:Layout 1 17/08/2009 15:30 Page 64
PROMOTIONAL PRODUCTS
SOLO
Customisation in large volumes
In the present climate, companies are aiming to get designed item or something as simple as bespoke
the most from their marketing spend and are packaging which adds to the experience of the
looking for added value, so personalised recipient and delivers a real wow factor when the
promotional gifts are currently extremely popular gift box is opened.”
and provide that extra individual touch important for
any Christmas gift. Top tips for promotional premium
A well thought out gift engraved with an individual gifts this Christmas:
name or message gives the impression that Hunters Flask with Cup: The perfect accessory for
someone has really thought about and cares for the the great outdoors; a stainless steel 6oz flask in a
recipient. leather removable case complete with a collapsible
According to Kevin Ross, Director of Solo, one of the cup.
leading suppliers of quality silver and leather
promotional and business gifts: “Customers are Brescia Soft Leather Laptop Briefcase:
more than just names on a database – they are Available in a range of chic colours including
individuals too. So, when they receive a gift, they powder pink and baby blue, providing a refreshing
will respond as people receiving a token of change from the traditional black so often seen in
appreciation from another person. A personal the corporate sector.
connection is made, building goodwill and loyalty.”
Solo’s in-house engraving and leather embossing Regent Carriage Clock: The classic carriage clock
facility can customise large volumes and can given a 21st Century makeover. The face opens like
engrave a logo and an individual's name on each a door to reveal a secret compartment.
gift to give that personal touch.
“It is an old cliché, but it really is the thought that Crystal Jewellery Box: Stunning jewellery box
counts – even more so at Christmas. Customers are with a Swarovski crystal set lid. Trio Wine Stopper Set: Three wine bottle
tired of the huge choice of off-the-shelf products stoppers on a stylish and striking curved design
and as a result, bespoke products are experiencing a Handbag Mirror: Quirky double mirror handbag base.
real comeback.” designed specially for your handbag. Available as an
Evidence shows the demand for bespoke items has optional extra in pink, ice blue or black leather For more information call 01789 262900 or email
returned. Customers are now looking for a custom- pouch.
Kevin@sololtd.com
THE MERCHANDISING SHOP
Ideas man teams up with Event Merchandising
Event! Merchandising Ltd specialists in Year" for one of his creations – a range of
innovative merchandise for both the corporate birthday candles that spelt “You’re Old” and “21
and entertainment world has teamed up with Again” on sale at various outlets.
Shed Simove – the "Ideas Man" to propose
creative ideas to all existing and new clients
who want something unique and fun.
Shed has forged a highly innovative
merchandising empire – creating novelty gifts,
executive toys, greeting cards and even his own
currency. Most recently Shed won "Gift of the
manufacture – without going into the intricacies
too much, the way to get shapes in cereal is by
using the extrusion moulding process and that
takes a long time to get right, and there’s only a
few places in the world with the capability to
make such a specialised product.”
Officially a cereal entrepreneur, Shed spent 14 A maverick inventor, Shed regularly holds talks
months creating and manufacturing a brand new on product innovation and has spoken at
breakfast cereal called “Credit Crunch” and now various corporate events with clients such as
these limited edition one portion boxes are Unilever.
available as executive gifts. The cereal is made
mainly of wheat and consists of four currency For more information about Shed, Credit Crunch and
symbols – a Pound, Dollar, Euro and Yen. new product ideas contact Event Merchandising Ltd.
Shed explains: “It took a long time to
www.themerchandisingshop.co.uk/shop/ShedSimove
| 64 | September 2009
www.printwearandpromotion.co.uk
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