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FOCUS ON EMBROIDERY
Take the guesswork
out of quotes
Campbell Cameron, sales and marketing director with RSK Tech lifts the lid
on embroidery quoting and finds hope at the bottom of Pandora’s Box.
E
mbroidery has long held an aura of mystique much it would cost to produce. associated embroidery-ready files.
and intrigue, a rare craft practiced in a far All the while you had to have They’re fixed size, you know the
away land that is both cloistered and eyes in the back of your head to stitch count and you know
impenetrable, cut off from the world of lesser make sure you had everything exactly how much they cost
mortals and the uninitiated. covered, second guessing to produce. Not only that,
Even the word embroidery itself conjures up your customer and trying to they are displayed on the
romantic images from the past; images of the figure out how much room designer in fully-
Bayeux Tapestry, Knights Templar, the Round Table for manoeuvre they had rendered 3D
and Merlin the Master Magician with a whiff of on price and how long embroidered format.
sworn allegiances, curses, spells and alchemy they would be prepared The software also
thrown in to complete the picture. to wait for a quote, if at comes with a range of
But back to the real world and the challenges of all. embroidery fonts in different
today. And as the seconds ticked away you sizes which once again come with
As anyone worth his weight in gold lamé hand- were haunted by the fear that if you their own embroidery-ready files and,
embroidered chain stitch will tell you, in the could not come up with a firm price just like the artwork, are displayed on
embroidery business quoting on and getting a new there and then you might be providing an opening the designer in fully-rendered 3D embroidered
embroidery order from a new prospective customer for a competitor to slip in and steal the job from format.
with whom you have no track record, and next to under your nose. And last but not least we have added the crucial
no information on their actual requirements, can be And even after agreeing a price, without having had missing piece to the jigsaw puzzle in the shape of
just about as difficult as finding a taxi in London at time to obtain an accurate stitch count estimate an auto-digitiser based on Pulse Microsystems’
from a professional, you might still have StitchPort technology.
to produce samples with no guarantee of This state-of-the art piece of software allows the
closing the deal. Obviously a lot of end user to upload their own bitmap images from
guesswork was involved every step of the their laptop or PC and have them automatically
way and the danger of undercharging converted into embroidery format.
and making a loss on the order or The auto-digitiser also features a background
overcharging and not getting the removal tool, re-sizer, aspect ratio control and a
business was enormous. colour converter to adjust the number of colours
But it’s really not rocket science, and it used. The converted file can be edited or redone as
really does not have to be that stressful. many times as you wish.
RSK NetShirt’s new Online Embroidery And each time a change is made the final cost of
the garment will be re-calculated in real time and
displayed alongside the design window.
Crucially, from a production perspective, the
ten to nine in the morning right before software automatically calculates an extremely
the schools go in. accurate stitch count, allowing you the shop owner
You’d be forgiven for thinking that to ensure you will be charging the right price for the
Einstein came up with the theory of job every single time.
relativity in less time than it takes to work Most importantly of all, you will not have spent
out the cost of embroidering a miniature precious time and money in lengthy discussion with
Red Admiral on a lady’s handkerchief - your customer, even to the point of producing
and Einstein managed to do his bit samples with no guarantee the order will
without even breaking into a sweat. Even materialise. With RSK NetShirt your customer has
Sir Isaac Newton got off pretty lightly in done all the work for you, and even paid up front to
his moment of enlightenment when a boot!
short sharp knock on the cranium with a You can also download the source bitmap file and
Cox’s Pippin jolted him into the realisation that Designer has changed all that and now it couldn’t auto-digitised embroidery file directly from the shop
things fall down when you cut the string. be easier. admin system thereby streamlining the whole
In the bad old days you could end up spending RSK NetShirt can simply be plugged into your process even further.
hours on the phone trying to figure out what on existing website or delivered as a complete solution For more information on the RSK Tech range of
earth your customer actually wanted, where they including website. Once you have uploaded your custom decoration designer solutions, call 0800
wanted it positioned, what size it should be, what catalogue to the software you simply pre-load the 043 8518, email
sales@rsktech.com or visit
colours should be used, and most importantly how artwork library with your embroidery designs and
www.rsktech.com
| 74 |September 2009
www.printwearandpromotion.co.uk
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