p78,79 Scribbler:Layout 1 18/08/2009 10:36 Page 78
SCRIBBLER
Scribbler
Scribbler makes a welcome return to print with a sideways
look at life and a lateral look at topics relating to printwear
and promotional merchandise
Fifteen minutes of fame had a very successful Twenty 20 tournament as the A teacher for Apple
Boo hoo, I’ll never be famous! Teens and early pipe-opener but still you don’t see too many Steve Jobs the CEO of Apple has had a liver
twenty somethings are suckers for the fame game. replica kits being sported, even at the grounds. transplant, news of which wiped 1.5% off the
The reality TV shows, celeb mags and a big chunk And why is this? Could it be that only the colour- share price in one day. That’s a serious chunk of
of the red-tops sell the idea to them that fame blind or the most chauvinistic fan can stand the money in their case. Given that Jobs has already
and wealth go together without much talent or thought of wearing these design disasters? Most recovered from pancreatic cancer, institutional
effort being required. Just getcha bits out girl! of the county cricket clubs are guilty of the same shareholders are getting twitchy about Apple’s
Who’d be a teacher? In everything bad, there is error. I remain convinced that the demand is there. succession plans. There are some problems with
good, in this case a printwear business I suggest that there is a market for producing the that: Jobs is invariably described as charismatic or
opportunity. Create the ultimate teen unofficial supporter’s shirt(s), something designed visionary and such individuals don’t just pop out
birthday/Christmas present – instant fame. World to be stylish, so you don’t need to pass sick-bags of the woodwork to order; more important, Jobs is
famous in Surbiton or Barnsley might not be quite around before you put it on. also described as autocratic - anyone who’s a
what the little darlings have in mind, but a few mini-me gets short-shrift. The message here is
hundred T shirts bearing his/her mugshot or about corporate structure: regardless of the size of
something raunchier ex Facebook would do the Mobile madness your business or your ego, you should have
job in most towns. Anyone wearing one in the bar Half of our children aged 5-9 have a mobile phone succession planning in place, otherwise what is all
of choice for the event gets a free drink. There’s a and there are plans afoot to launch a phone the hard work for?
recession on? Try telling that to a seventeen year aimed at the under fives – it’s already on sale in
old with the big day coming up and indulgent Ireland. This ought to be from marketing la-la land,
grandparents. but if five year olds are big business why not four Paid to lie in the sun
year olds? The new phone has limited functionality Anyone who has ever felt deeply jealous of travel
and some parental control built in. It also costs writers has good cause – free flights, free hotels,
Cricket lovely cricket £85 - maybe not so la-la. But hold on: children free food and drink. It’s as good as being an MP.
When the Ashes were last contested in England, using mobile phones, says a Swedish university Now we can all join in. simonseeks.com is a travel
Scribbler made the rashly optimistic prediction that hospital’s research, are five times likelier to get website launched by Simon Nixon who has made a
cricket kit would be the new big thing for brain cancer. Hopefully, the price has some serious £100m fortune out of price comparison sites, so
printwear. It didn’t happen. This time around we’ve product liability insurance costed in. there’s a track record. You submit your review and
any commissions resulting from your deathless
prose they share with you. They’re going to need
plenty of feedback, though. The potential for
promoting your aunty’s pension as Lloret de Mar’s
answer to the Crillon will be too tempting for some.
Put your shirt on it
If I were a bookmaker, I’d be using printwear to
death at major sporting events. But neither I nor
acquaintances have ever seen a bod wearing a
shirt saying “Joe Soap to score first pays 10-1” or
similar near a sports ground. If targeting is
marketing’s great God then this must be cost
effective. I predict that they could pay the bods
with match tickets as well.
Phone manufacturers are now
targeting the under fives
When love turns to hate
Football fans reserve their greatest vitriol for
former players who have transferred elsewhere.
| 78 | September 2009 www.printwearandpromotion.co.uk
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