p54-65 Promotional:Layout 1 17/08/2009 15:24 Page 55
PROMOTIONAL PRODUCTS
BPMA
Time to say thanks with a personalised present
"If ever there was a good time to reward your promotional spend, for fear of being viewed as
staff or to say thank you to customers, it's this frivolous, especially by the media, adds Gordon.
year more than ever." There is, however, still a healthy demand for
So says Gordon Glenister, director general of the branded or personalised corporate gifts,
British Promotional Merchandise Association particularly prestigious gifts such as silverware,
(bpma). wine and port.
Tough trading conditions and redundancy have left "Traditionally, Christmas is a big time for port and
staff having to cope with heavy workloads. wine and silverware branded executive gifts
"Organisations have had to let people go… sad among businesses such as law firms," he adds.
for them, but the amount of work hasn’t gone And many firms choose to reward loyal staff at
away from those who are left behind," says Christmas, so there is an opportunity sell trophies
Gordon. and engraved crystal.
"What you can do with a hamper, a bottle of wine Calendars and diaries are another growth area,
or something relatively inexpensive is say 'thank with ever more ingenious ways of personalisation.
you'. And if you personalise it, it says so much And fun items always go down well, adds Gordon. Gordon Glenister
more. It says that you care. A gift can say so "It's the novelty stuff that tends to take off at
many things." Christmas. At the bpma Christmas lunch, it's as double thimble and it's called a Mini Hattie."
New products come to market all the time, much about the bpma "And there's another great product called Willie
adds Gordon. "We are still seeing a growth goodie bag as about the Wetsuit. It's a mini wet suit on a keyring with a zip
in eco products, despite the recession. lunch. People like to think down and on the inside you put a condom."
"The downside, however, is that there are certain they've come away with Available from Brightbutton (see separate story) in
communities that have suffered as a result of the something." a choice of seven colours there is 60mmx30mm of
credit crunch – business that traditionally would Most offices have a Secret Santa at space on the back to place branding.
have bought a lot of merchandise at Christmas. I Christmas – the perfect vehicle for Brightbutton market the product as a fun way of
am thinking about personalised goodies. promoting safe sex – and at Christmas party time,
the banks in "I saw a great it could be an extremely timely give away.
particular." product From personalised miniature "big" trees, to
Such yesterday," adds hampers and wine, there are myriad ways to say
institutions Gordon, "it's a Happy Christmas – and thank you.
are likely to Christmas hat - but
hold back on it's in miniature, For more inspiration, visit the bpma's website,
their about the size of a
www.bpma.co.uk
www.printwearandpromotion.co.uk September 2009 | 55 |
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