PAGE 3 CONTENTS SEPT:p3, contents jan 18/08/2009 10:15 Page 3
CONTENTS
Printwear
EDITOR’S COMMENT
&promotion
THE TOTAL PROMOTIONAL PACKAGE Entrepreneurial spirit
EDITOR
will help win the day
Deborah Eales
E-mail:
deales@datateam.co.uk
Glimmers of hope in the housing market and car industry are encouraging, but with the CBI predicting that it
will be a long road to recovery, no one would blame anyone currently in business for adopting a cautious
ADVERTISEMENT MANAGER
approach to investment.
Tony Gardner
It is encouraging, therefore, to see companies within the printwear sector that are still prepared to invest,
E-mail:
tgardner@datateam.co.uk
with an eye on the long game.
One such company is embroidery firm, Essential (formerly EED), whose founder, George Georgiou, has
C
recently spent £100,000 on a new screen printing facility.
LASSIFIED AND
P
Under his helmsmanship, the company has grown from a two-man, 1,000 sq ft operation 11 years ago to a
RODUCTION
Alex Wetton
thriving company employing 38 people at a new 18,000sq ft base in Dunstable (see feature on p76).
In keeping with the likes of Sir Alan Sugar, Peter Jones and Duncan Bannatyne, George is a born entrepreneur
E-mail:
awetton@datateam.co.uk
with obvious focus, passion and an insatiable desire to succeed. His mantra is quality. And, of course, service.
At the end of the day, he knows that if he doesn't deliver, there's always someone else nipping at his heels.
ADMINISTRATION
I was fascinated to learn that George's decision to move into embroidery began with the flip of a coin. And it
Hannah James
got me wondering what, exactly, makes an entrepreneur?
E-mail:
hjames@datateam.co.uk Some say they are born, not made. But if you look at their character traits, most have that steely
determination to win, with a large amount of courage and a fearless drive to take a risk thrown in for good
PUBLICATION MANAGER measure.
Richard Smith
If you believe in something, it's half the battle – isn't it? – whether you're a good salesman or not.
E-mail:
rsmith@datateam.co.uk
I haven't been in this industry long, but without exception, I have come away from every interview impressed
by the commitment, the positivity and self-belief that successful companies – and those at the top – share.
PUBLISHER
Elsewhere in this issue, we are looking at the serious matter of product safety. We invited international textile
Kathy Ambrose
standards expert Sue Bolton to explain how the current general product safety legislation applies to products
E-mail:
kambrose@datateam.co.uk
within the printwear and promotions sector. I commend you to read it.
Have a great month and stay profitable.
deales@datateam.co.uk
ABC 5,810
For the period January to December 2008
ISSN 0967-2486
REGULARS COMPANY PROFILE
Published in Great Britain by: 6 Industry news 76 From Rags to Riches
Datateam Publishing Ltd
London Road
Six pages with all the latest industry news.
Find out how the Spice Girls played a part in the
success of embroidery firm, Essential.
Maidstone, Kent
ME16 8LY
21 Business monitor
Tel: (01622) 687031
Marketing expert Paul Clapham is back with
Fax: (01622) 757646
advice on how to promote your business.
SPECIAL REPORTS
e-mail:
printwearandpromotion@datateam.co.uk
24 Cover story
44 Safety Matters
PenCarrie.
We invited Sue Bolton to unravel the latest
Printwear & Promotion is available on
Subscription priced £74.00 (UK),
47 The Schoolwear
product safety legislation to help you avoid all the
£85.00 (Overseas), £99.00 (Airmail)
Association
pitfalls.
A look at how far school sportswear has come in
49 Licensed to Thrill
the last few years.
You can’t just stick any image on a T shirt. Find
52 Promota
out about brand licensing and what’s coming up
at Brand Licensing Europe.
This month, the Promota column focuses on the
ethical credentials of member, Mantis.
78 Scribbler FEATURES
Scribbler makes a welcome return with his
sideways look at the printwear and promotions 26 Focus on Jackets and
industry.
Fleece
From the technically advanced to three-in-ones
Colour reproduction by
MACHINERY
and cosy fleeces, our update includes all the latest
Design and Media Solutions products from the key players.
Tel: 01622 681366
75 Machinery news
54 Promotional Products
Design and origination Developments in the direct-to-garment industry are Printwear & Promotion takes a look at what’s new
bking@designandmediasolutions.co.uk gathering pace.
for Christmas with some ideas from industry
The publishers do not necessarily agree with the views
insiders.
expressed by contributors, nor do they accept any
responsibility for any errors of translation in the subject
66 Embroidery
matter in this publication.
A look at the machinery and software, with some
Suppliers have contributed towards the production costs of advice from the experts.
some of the editorial photographs/material in this issue.
www.printwearandpromotion.co.uk September 2009 | 5 |
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