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JACKETS & FLEECES
A WARM
TRA129 Compound
FRONT
Printwear & Promotion invited industry experts, Regatta, for their
take on the jackets sector. With more than 50 years' experience in
waterproof clothing, here's what they had to say about the market
in general, with some updates on their own brand. Turn to the
following pages for all the latest jacket and fleece information from
the printwear industry's key suppliers
W
ith many companies looking to reduce resistance and breathability, jackets not only retain research and development carried out by the
spend and having more of a focus on their quality longer but also offer a greater level of retail design team is directly communicated to the
price, in recent months Regatta has been performance. corporate team to ensure trends in fashion and
selling more low to mid priced styles. We have With more options and finishes available, a new technologies are immediately incorporated
found that in general, industry prices are waterproof jacket can now look stylish and protect into the corporate range where a team of
increasing and in a move to help customers, in equal measure. The twill microfibre Newman dedicated designers and product teams ensure
Regatta has frozen prices until the end of the year. and Vertex jackets are good examples of using the range moves with the times and stays ahead
Technological advances have led to a huge fantastic fabrics with a soft touch finish. of the competition.
improvement in fabrics in the last few years in There has been a visible shift in recent years Quality has never been more important as
terms of handle, drape and overall quality. Allied to towards shorter style jackets. The sportier look consumers look to ensure every penny has been
this is the improved durability with a much greater and feel of these, allowing for greater range of well spent. It is not just the fabric quality but also
tear strength ensuring Regatta garments now last movement, means that for both work and leisure, the zippers, studs and fastenings that need to be
even longer than previous years. these are growing in popularity. of the highest quality. Regatta has a quality
With added fabric coatings providing greater water However, the largest single segment of Regatta’s control team that ensures garments are checked
range in terms of style is insulated jackets. throughout the supply chain and standards are
A great way to add value to outdoor wear is to set exceedingly high.
TRW412
go down the route of the 3-in-1 layering system. Finally, price is key. It is not about being cheap
Gibson
This is an area of great strength for Regatta and but about providing great value for money.
is reflected in the growing range. Regatta has a great reputation of offering high
In offering the variation of an outer jacket, mid- quality, stylish products at surprisingly low prices.
layer or combination of the two, the 3-in-1 jacket Fabrics and features normally associated with
provides fantastic value and flexibility. This area expensive products often come as standard. With
has been taken a step further and modernised by Regatta, there is something to suit all tastes and
incorporating a softshell as the mid-layer for a needs, ranging from £5 to £40.
contemporary, sporty jacket (Compound 3-in-1).
An extension of the 3-in-1 layering is the
interactive ‘zip –in’ system. Regatta offers single
products that can be upgraded by adding an
A closer look
additional fleece to increase insulation. An
example of this is the Gibson Jacket. This
at the range
waterproof shell jacket has a double-zip system
that allows the Thor fleece to be easily zipped-in Best sellers
this increasing the weather protection.
In the current economic climate, consumers are The TRW299 Pace is lightweight shell jacket, made
demanding greater value for money without from waterproof, windproof Hydrafort fabric. It's
compromising on quality. ideal for protection from showers. Available in six
Consumers are brand-savvy and relate to the colours and sizes S-XXXL.
Regatta retail range when purchasing outdoor The TRA301 Hudson is an excellent casual option
wear in a work or promotional environment. The for any uniform, promotional or corporatewear
| 26 | September 2009 www.printwearandpromotion.co.uk
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