p72 Wilcom:Layout 1 17/08/2009 15:03 Page 72
FOCUS ON EMBROIDERY
From stitch to print
Wilcom International's Kristi McKenzie looks at creating business opportunities
through converting embroidery to print graphics.
M
any embroiderers have talked about the Now here’s how you
issue of customers requesting print files can really benefit.
for an embroidery design they have Perhaps you could
created. Here’s a story about how the latest offer this as a value-
Wilcom software can not only do this, but will give add for embroidery
you more business opportunities as well. customers – say for
A few months back, someone approached you for £X amount you can
some embroidery. Let’s say her name is Mary. Mary also provide a vector
was just starting a gift business out of her home. file.
She didn’t have a shop front or anything yet, but You could also
wanted to look professional when she visited suggest that Mary
potential vendors or suppliers. order some printed
Mary asked you to produce some embroidered promotional bags
shirts for her. She didn’t have a logo but her using the vector file.
business was called “Butterfly gifts”. Between the Even print a sample
two of you, you created an embroidery design for for her as a gift.
her with an image of a butterfly, a nice font, You could take it
stitched in purple and gold. even further and offer
After a few successful months, Mary wants to print her true multi-
some business cards and stationery with a decoration. Instead of
letterhead. She approaches you wanting the just the typical left
embroidered logo to be used on her stationery. chest embroidered logo, she could have a
This is a problem for many embroiderers as a stitch fashionable T shirt combining print with
file is just not suitable for this. You could give her a embroidery. She could even sell these as
bitmap or PDF screen capture of the embroidery part of her gift range.
design, for a graphic designer to trace… With Wilcom DecoStudio and
Or, if you have the latest Wilcom DecoStudio e1.5 EmbroideryStudio e1.5 this is all very
or EmbroideryStudio e1.5, this is no longer a easy to do. You can layer a file with
problem. In fact, it provides an opportunity… print and embroidered elements to
With the integration of CorelDRAW Graphics Suite, visualise the finished result. It’s all
Wilcom software can now take that .emb file and saved together in one production
convert it automatically to vector! We usually talk file. Have some fun with it and offer your
more about the conversion of vector to customers something different.
embroidery, but this is also an amazing feature. Now you are making your customers happy, they
You will be impressed to see how the conversion are purchasing more from you and you’re really
maintains colours, layers and outlines in a vector differentiating yourself from the competition.
file suitable for printing.
To find out more or view the
product demonstration, visit
www.wilcomdiscovery.com
| 72 |September 2009
www.printwearandpromotion.co.uk
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