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INDUSTRY NEWS
Video demonstrates inventory management accuracy
A new video that guides viewers Notes Livingston, “I was particularly
through the innermost operations of blown away by the labour time we
American Apparel’s item-level RFID saved.”
inventory management system can American Apparel is realising solid
now be accessed by apparel, retail bottom-line sales benefits with the
and RFID professionals at new item-level RFID system. “The
www.ibmd.averydennison.com/ameri easiest [benefit] to measure is the
can-apparel 14% sales uplift we’ve seen at the
Entitled RFID Case Study – American RFID stores compared with our non-
Apparel, the video is the first RFID stores,” Livingston reports in
multimedia production that the video. “This is due to the fact
demonstrates how the largest that we have more items on display
apparel producer in the US deployed for the customer and we have
item-level RFID to overcome improved customer service at the
inventory accuracy and replenishment RFID stores.”
challenges at selected stores, while Livingston explains that the item-
appreciably increasing sales. level RFID inventory management
The video, produced by Avery system boosts customer service by
Dennison Corporation, takes its facilitating faster selling floor
audience through each critical step of replenishment and greater sales
the inventory management process Motorola; and in-store inventory In operation, the system tracks every assistant availability. The system
with selling floor and backroom tracking software. SKU from the time it is received until guides replenishment specialists to
footage, merchandise flow The inlays, which are an essential it is processed at the point of sale. It the correct areas in stockrooms,
animations, comments from part of the solution, were chosen for also facilitates stock replenishment which allows them to quickly retrieve
customers and store employees, and their consistency, accuracy and use within minutes of a sale, and helps merchandise, restock it on the selling
insightful remarks by key members of beyond the apparel market. ensure inventory accuracy and the floor and tend to customer needs. As
American Apparel’s RFID team. According to Zander Livingston, stocking of available product on the a result, service time has improved
The system consists of Avery American Apparel’s RFID director, the selling floor. Because RFID tags do 10 to 25%.
Dennison AD-222 RFID inlays; system was fully operational four not require a line of sight to be read, The system also delivers 99%
printers and tags from Avery months from the programme’s launch a whole store inventory that once visibility of store inventory and can
Dennison; RFID antennas, and and delivered a full return on required 120 hours to complete can reduce labour by up to 30% and
handheld and portable readers from investment just four months later. now be accomplished in 15 hours. inventory by 15%.
Skinnifit women’s tee just Upgrade allows Visage to
got bigger take stock
In response to customer Visage, one of the UK’s
requests, Skinnifit have largest importers of
added a new size XXL to clothing, have upgraded to
their best-selling Modern the latest version of the
Essential T for women (style ATMS StockTrack PLUS
ref SK101). warehouse management
The new size, available in six system.
colours – baby pink, black, Throughput at the Washington, Tyne specific scenarios which includes
bright red, fuchsia, royal and and Wear, warehouse has grown emailing customers with agreed
white – is available now substantially over the past few years information automatically.”
from all Skinnifit and with ever changing supplier and The upgrade also allows Visage to
distributors. customer demands it was imperative take advantage of the packing
The new size is carefully Visage ensured they remained at the module to enable more value added
proportioned to fit and has pinnacle of efficiency. processing, and the remote labelling
been trialled by volunteers Visage’s Graeme Broadhead module to streamline shipments
of up to UK size 20-22. comments: “We needed to ensure from suppliers and pre-plan
Skinnifit say they are happy that not only we had the ability to dispatches based on the accurate
to be leading the way in provide our customers with instant information available when using the
offering larger women the and comprehensive information but module.
opportunity to wear modern also to have extensive operational Visage have also used the upgrade
fitting, fashionable T shirts visibility. as a reason to change the dynamics
whether for hen nights, “The new version allows us to grow of the warehouse to control product
promotional wear or for in to other technologies available at carton level rather than at pallet
uniforms. such as remote labeling, advanced level providing better flexibility for
perpetual Inventory and use of the the customer.
For further information visit Event manager which allows us to For more information visit
www.skinnifit.com pre-program processes to happen in
www.atmsplc.com
| 18 | September 2009
www.printwearandpromotion.co.uk
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