p54-65 Promotional:Layout 1 17/08/2009 15:28 Page 62
PROMOTIONAL PRODUCTS
MUMBLES
Cute and cuddly with
staying power
The hidden rewards
Mumbles offers a selection of great products that
make the perfect gift or giveaway when you're
looking for something a little bit different.
Paul Yates, CEO of Promotions81, discusses the importance of
With Christmas just around the corner and with it merchandising and how promotional material can help business.
the present-giving season, the market becomes
saturated with giveaway goods and because of The use of branded merchandise and promotional
this making sure that yours stands out becomes products is most effective when the target audience is
all-important. specifically identified, so products should be selected to
Nicci Persey from Mumbles explains: "There isn't appeal to specific audiences.
anything quite like Mumbles on the market, which This will create a positive response and eliminate wasted
is why customers choose us time and time again. spend and distribution. For example, a health club could
No-one can resist a cute and cuddly teddy bear, give away coin key fobs for the lockers printed with its
which means they have staying power too." logo and contact details to visitors at a leisure event.
Among the bears to choose from are three animal Branding is an incredibly powerful tool and gives people
bears, new recruits to the Mumbles family this a visual concept of the business, creating and
year. There's a cow, elephant or dog (all with maintaining its reputation. Effectively, a brand is an
product code MM13), and they all make great organisation’s ‘personality’ and promotional merchandise
company or sports team mascots. Mumbles also helps support this as part of the brand strategy.
offer a great selection of teddy bear clothes, Promotional material and merchandise reinforce the
which means that your choice of animal can be company message and boost branding in two ways – through brand recognition and brand image. The
dressed up in a smart T shirt, fleece or sweatshirt branding used on promotional merchandise needs to be consistent in terms of design and style.
For instance, logos need to be printed in exactly the same colour on all products and where stitching is
used, threads need to match the colour on paper-based products. Businesses should produce a set of
branding guidelines so all employees are aware of fonts, pantone colours, sizes, etc. that can be used
on printed items.
This is particularly the case in the leisure industry, where an attractive environment with consistent
messaging is important for paying customers’ entire brand experience, and includes everything from
brochures to towels. It is important to keep in mind that the quality of merchandise, such as branded
uniforms, is equally as important as style and design, as this also affects brand perception.
Stand out from the crowd
In today’s competitive environment, a business needs to embrace promotional merchandise to set itself
apart from the crowd. Any branded material needs to capture the attention of the target audience and
act as a way of motivating prospects to try a particular product or service.
(depending on the season of course!), decorated Using quirky or stylish items to target potential customers is an effective way to make a business
with a logo, name or slogan of your choice. memorable, for instance, giving branded footprint shaped mouse mats at a green computing trade
For something that can be decorated directly, the show. This gives a tangible product that can be used in the workplace and is a constant reminder of
new MM25 Zippie has an innovative zip opening the company.
at the back which allows easy access to his Quirkier products also give the perception that an organisation is creative with fresh ideas and portrays
tummy. Modelled on existing MM21 Honey bear, a positive personality that is innovative and imaginative.
Zippie is a warm honey colour with matching
contrast paws and nose detail. The silent salesperson
Nicci adds: "Customers love the new addition to Promotional products act as the silent salesperson within a business, communicating with the target
our collection because being able to decorate audience to support increasing brand awareness.
directly onto him means that it's permanent, Prior to attending trade shows, businesses should find out who is also going to attend, and send
meaning that any message put on him will be products to them beforehand.
there forever." This means potential prospects will be familiar with the company name, making introductions easier.
For mass promotional giveaways, Mumbles have While at exhibitions, it is good to scatter material throughout and give products to anyone that could
two bears that will do the job. The MM23 Binx be potential customers. This strengthens the company identity and key message, and can drive
Key Ring is a tiny key ring that is cute and prospects to find out more about the business.
keepable as well as functional. The MM23 Binx Include the company website addresses on promotional goods, so that the items have a prolonged
Magnet will attach himself to any magnetic lifespan. This is cost effective, as a business does not have to purchase new material when its address
surface, ensuring he sticks around for a long time. or phone number is changed.
Both bears come pre-dressed in a detachable T Promotional material also has an after sale function, to ensure customer contact and repeat business in
shirt that can easily be decorated. the future. By providing items such as printed mugs, branded pens or USB sticks, the customer has the
Nicci adds: "All our bears are individuals, but required contact information readily accessible and easily to hand. It is much easier to look at a mug
because they're a family we have incorporated for a phone number or web address than look in a directory. This also negates the possibility of a
some details that show that. Branded swing tags, customer finding competitors’ details while trying to find contact information.
soft quality fur and the distinctive Mumbles smile Creating an effective campaign strategy that can really move the business forward is not an easy task
all add up to the Mumbles quality that makes us as it requires creativity, imagination and sound knowledge.
stand out from the rest." No matter what the objectives are for merchandising and using promotional material, a business
should seek professional advice from a dedicated supplier that is reputable and understands the
For more information, visit company message. This guarantees success and ensures the business meets its original objectives.
www.the-mumbles.co.uk or contact
the following distributors: For more information call 01625 500 000 or email enquiries@promotions81.com. Website:
PenCarrie 0800 252248; Prestige 0800 6521234 or www.p81.co.uk
Ralawise 0800 212180.
| 62 | September 2009 www.printwearandpromotion.co.uk
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