p54-65 Promotional:Layout 1 17/08/2009 15:27 Page 60
PROMOTIONAL PRODUCTS
THE MARKETING WORX LTD
Useful promos with a long lasting message
According to Malcolm Watson, managing director Christmas and the New Year and this is why sales "These can be made to any bespoke shape for
of The Marketing Worx, the run up to Christmas is of this item are so high between now and any brand or logo," adds Malcolm. "In past years
one of the busiest times for the company. December.” these have been popular items with companies
“Without doubt, one of the most popular items at Soft PVC items are also popular, adds Malcolm. associated with the automotive industry, councils,
this time of the year is the trolley coin key ring," "Naturally, coasters are a big seller at this time of taxi firms and the police.
says Malcom. "Many companies have identified the year as they make a perfect business gift, but “Another strong seller at this time of the year are
that we all shop far more in the run up to our magnetic bottle openers are also a very our plastic cards. These are generally made into
Christmas than at any other time of the year. With popular item. calendar cards or used by the police and councils
the endless round of parties and festivals "What promotional product could be better than to get the ‘Don’t drink and drive’ message across.
(Halloween, Bonfire night, etc) we all spend more a bottle opener that sits on the fridge, ready for They also have the added bonus of being used for
time looking for the pound coin for the shopping action and selling your brand to the entire a full year when a calendar is applied.”
trolley than at any other time of the year. gathering of family and friends?”
"Having your brand on a trolley coin really pays Bespoke flashlight key rings are also a timely gift For more information call 0116 284 9300 or email
dividends in the three months run up to as the winter sets in and the nights get longer. info@themarketingworx.com
MYRTLE BEACH
Christmas gifts that will amaze Santa!
Myrtle Beach’s new Christmas Caps are gorgeous enough to make even the party poopers feel festive.
And the promotional expert's Xmas socks are perfect for stuffing with sweets and small gifts.
The Fancy Tartan Santa Cap (MB 9530) is a real eye-catcher, topped off with a white pom-pom. It's the festive
season must-have for party-goers. And on the way to the party, the fleecy brim will keep your ears warm even in
freezing temperatures.
The Tartan Santa Sock (MB 9231) shows that festive items do
not automatically have to be in red and white. The fleecy
white brim and the fashionable tartan look make
the sock – which has an integrated hanger – a
real eye-catcher by the fireside.
It is impossible to resist the Reindeer Santa
Sock (MB 9532). Red nose, big wide eyes
and the cuddly fabric fascinate especially
children and increase the anticipation
of Christmas. The eyes of the
reindeer are made of plastic. An
integrated Velcro fastener helps
protect the contents.
Myrtle Beach also offers cuddly
Christmas bags made of fleece (MB 9533 -
MB 9535) – ideal for decoration.
For more information call 01270 874424 or 874434 or visit
www.fusiblesystems.co.uk
N2 VISUAL COMMUNICATIONS
A great way of saying ”We’re still here!”
With many companies going under, are larger companies, who are still managing to grows on the flower – out of a pot which has the
promotional items a justifiable expense? maintain marketing budgets and undertake events company logo and branding on," says Emma.
"On the one hand, promotional products such as exhibitions, have still seen the benefit of "We all like to have something pretty on our
represent a great way to keep in contact with leaving a constant reminder with their customers desks, and we think if we had been sent this, then
customers and remind them that you’re still here – and creating an interest through promotional the curiosity of whether this would work or not
and, of course, everyone loves something free," products. would definitely make us want to grow it. This is
says N2's marketing manager, Emma Batrick. Adds Emma: "To address this, we have formulated also a great way for companies to promote an
"On the other hand, with the current economic a loyalty scheme. If customers spend a certain environmentally friendly image, therefore boosting
climate, sending out that branded pen, calendar or amount on essential print items throughout the their CSR credentials."
stress item may seem like a huge outlay that may year, then the points accrued can be used to The trick, says Emma, is to find the most
produce zero returns. But overall, there is a lot to reduce the costs of purchasing and branding these competitive supplier and market your way out and
be said for announcing 'We’re surviving, here’s promotional items, and because N2 Visual beyond the recession, because overall, promotional
something to say thanks for sticking with us, oh Communications has its own design studio, brand gifts still represent a great marketing tool and offer
and by the way, why not contact us any time you identity can easily be upheld." a level of interaction with your customers that is
need anything'." So what’s new for 2009/2010? hard to achieve in any other way.
According to Emma, smaller customers are cutting "Well, we really like the magic bean promotional
back on non-essential items, which at this time gift, in which a ‘thank you’ message is imprinted For more information call 01992 440 333 or email
would include promotional products. But the on a planted bean, so that the message then emma.batrick@n2vis.com
| 60 | September 2009 www.printwearandpromotion.co.uk
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