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INTERVIEW
Bespoke made easy with
Russell Solutions
Bespoke garment design needn't be complicated. That's the
message from Russell Solutions, which has revamped its
bespoke offering to simplify the service and make it more user-
friendly. Debbie Eales spoke to Russell Solutions' commercial
manager, Jane Saba, about the new offering.
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y sel
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e 36
(s)
–37.
T
his year Russell Solutions has
PL
0
Rib
1
tipping
availa
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the customer can choose from and then
le to
f
o
ro
rder
undergone some exciting new
(Rib t mip
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our simply colour and/or simply change
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w
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um: 2 29
developments. The new, unbranded
D
50
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p
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c
ry
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:
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7 week
s from
EU
the collar, sleeve or hem.
website, e-textile.com allows customers "If they want to get more creative, they
(both resellers and end customers) to have the choice of clicking through to
find the bespoke garment they want simply design me which opens up many
easily and simply. And to support this more options on garment feature to
website, they have developed an select from."
unbranded brochure and unbranded
PL
02 An additional benefit to this new website
price lists for resellers to use with
PL
00
is that it is unbranded and any reseller can
their customers.
P
get a unique URL so that the e-textile.com
So far, the feedback has been
Q
I
website becomes their own, with their own
extremely positive.
E
U
P
company logo.
The new website, e-textile.com is
O
O
L The site has no mention of Russell Solutions
all about simplicity, hence the concept of the
H
S

and the end customer only deals with the
new service and the title of the new
R
I
S
T
reseller.
brochure: Simply colour, simply change, These garments The brochure and price lists also follow this
simply design. can then be coloured using a theme. Being completely unbranded but with
Users can select from a wide range of pre- host of colour options/combinations or space for a reseller's brand stamp or contact
designed styles from a variety of garment changed, selecting from three details, it supports the website and allows a
categories, from polos and tees to rugby different collar, sleeve or hem customers to glance at pre-designed styles in the
shirts, sweatshirts, sweatpants, jackets, options. And if a customer wants brochure as well as online.
gilets and fleece. to design their own style from Adds Jane: "With the new price lists both as hard
scratch then they can opt for copies and online, the customer can instantly get
a “simply design me” a price without having to pick up a phone. You
feature that offers a full can visit the site, look around, pick a style and
design option as per colour and even bring your company logos in to
Russell Solutions' see what the garment looks like when branded.
previous software. In five minutes you can design a garment and get
"With our previous a price and lead time."
offering," said Jane, Other benefits include personalised labelling,
"we soon discovered decoration, Pantone matching and availability of
that we had provided oversizes.
the user with too many They also have minimum orders starting from as
choices to select from low as 25 pieces (with the exception of outdoor
which was welcomed by fleece and soft shell that have a minimum of 250
those with a creative pieces) and delivery is from five weeks for orders
background, but for many, it with a six day rapid sampling.
was frustrating and too time With manufacturing centres in Europe and Asia,
consuming. customers can choose from a smaller order
"Customers wanted an easier, needed quickly, to a more cost effective large
quicker solution to their order from Asia.
business needs and our aim
was therefore to create a For more information on this revised bespoke service
website that attracts customers from Russell, to register your interest in becoming a
from any number of backgrounds and reseller or to download the new brochure, visit
who don't have to have experience of the www.russellsolutions.eu.com/e-textile – or visit
garment industry. www.e-textile.com for yourself and have a look
"We offer a range of pre-designed styles which around.
| 46 | September 2009 www.printwearandpromotion.co.uk
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