This page contains a Flash digital edition of a book.
NEWS PAGES AMENDED PASSED:Layout 1 17/03/2009 11:29 Page 8
INDUSTRY NEWS
Innovative transfers set to make their mark for Victory Design
Victory Design Ltd has long been a up to 90°C and is exceptionally easy
leading supplier of garment film to a to apply. Amazingly it also makes
variety of trades with their ever intricate detail possible due to the fact
popular easiMARK range. that unlike most transfers it doesn’t
The company is expanding its need a white backing and is suitable
service to customers with a resilient for application onto cotton,
product, a selection of bespoke poly/cotton and other similar fibres.
screenprinted transfers called The easiTRANS Sports is an ideal
easiTRANS. These highly durable choice for those who predominantly
transfers are perfect for those who use transfers for sports and
value quality above all else and even leisurewear, a favourite for major
offers specialist types for nylon sportswear brands and professional
application and sportswear. sports organisations. Also available is
Choosing Victory’s easiTRANS the easiTRANS Nylon which eliminates
Universal provides you with a transfer the difficulties faced when producing
that has a high level of practicality. It logos onto nylon fabrics, lycra, well as an artwork service for those please visit them online at
has been designed to be capable of wetsuits and PU coated nylon. who need a creative hand with their www.victorydesign.co.uk or call 01246
withstanding repeated washing by On top of all this Victory offers logos. For more information regarding 570 570 for help and advice. For
industrial machines in temperatures of pantone matching on all transfers as Victory Design’s products and services details see www.victorydesign.co.uk
An eco-friendly solution for exhibition stand
The natural beauty of the scenery products and our DIY bespoke
that serves as a back drop for the manufacture service."
2009 Mantis World photo shoot, also The company’s new stand was
provided inspiration for the design created using only reclaimed wood
and build of its new P & P exhibition and metal scraps, recycled wood,
stand. furniture and paper products, water
In keeping with the company’s based inks and paints as well as
philosophy to ‘tread lightly on the natural and sustainable matt
Back from the
planet’ in their production and flooring. These parts were
Future
working practices, Mantis World set dismantled and rebuilt for various
out to design and build an exhibition said: "The quantity and quality of shows across Europe including the PromoServe Business Systems are
stand that not only expressed their visitors to our stand this year the Printwear & Promotion show at delighted to welcome back Graham
unique style but did this with care for exceeded all our expectations. We the NEC. The entire Mantis World Anderson from the United States,
the environment. had excellent opportunities to meet collection holds the Oeko-Tex 100 where he’s spent the last year
Company managing director existingand new customers, and talk (Class 1) certification that covers implementing and fine-tuning
Prama Bhardwaj reported an about how we can meet their needs. babywear and has passed (with the arguably the most advanced
excellent response to the Mantis Fantastic feedback for our highest standard) the BSCI’s social promotional products eCommerce
World collection at the NEC. She collection in particular the new and ethical audits. system in the World. Using
QuickOrder Portal website
Zoodies are stars of the show All in a name
technology to attract both end users
and corporate schemes, Graham has
set up a fully automated sales order
Located just beside the entrance and Another of this year’s debutants at process which sees orders taken
with one of the most strikingly the show, Franklins Group, online being downloaded into the
colourful stands, Just Hoods by AWDis experienced huge demand for its back office software, PromoServe,
enjoyed three very encouraging days products. and an electronic job bag is
at P and P this year Once one customer had seen senior automatically created. The purchase
The expanded range from one style sales executive Judith Neilly order to the supplier is auto-
in 2008 to six styles this year and developments. A spokesman said that; demonstrate how best to use generated and posted onto the
with the increase from 30 to 40 “As an exercise in promoting a brand Franklins iron-on tape, the word supplier’s manufacturing system
colours attracted huge attention as it that is on the crest of a wave, the spread like wild fire and they were without any re-keying required.
was the first time for both existing show this year was excellent for Just inundated with enquiries. Judith Graham comments: “Getting this
and new customers to see the Hoods. By not selling directly from the Neilly commented: “ We had to make system to such a high level of
complete collection. The great stand but directing potential £18,000 to cover the cost of being at automation was a challenge, but the
graphics on the stand were echoed in customers to the three distributors the show and within a few hours we results have more than justified the
some very novel promotional makes it possible to gather had made our money back.“The effort. The great news for the
giveaway. The College Hoodie of 2008 information about future direction of simple ideas are always the best and industry here is that PromoServe and
now has the zipped Zoodie version the brand in a very direct way. a whole new market has blossomed QuickOrder Portal now contain
alongside it as well as the ultra cool People could say what they liked, and for Franklins International thanks to everything you need to achieve the
Street Hoodie. Visitors were polled as almost universally they definitely like the visitors to the Printwear and business of the future.” For
to their preferences for future Just Hoods.” visit justhoods.co.uk Promotion Show 09.” information www.promoserve.co.uk
| 8 | April 2009 www.printwearandpromotion.co.uk
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84
Produced with Yudu - www.yudu.com