GOLFWEAR FOCUS PASSED:Layout 1 16/03/2009 15:06 Page 38
GOLFWEAR
The best of the range
Golfing is big business in the retail market and the signs are strong that the printwear
world is set to reap the benefits of the sport’s continuing popularity. We examine a
selection of the the latest offerings, from smart polo shirts and jackets to promotional
items that will get your round off to just the right start.
BEECHFIELD
Pro-style golf cap has magnetic appeal
Beechfield has added white/French navy to the irrespective of howl regularly the product is used.
colour palette of the B185 Pro-Style Ball Mark “The B185 has been a big success during its first
Golf Cap in 2009. The cap is now offered in a year on the market. The golf ball marker is more
total of four tasteful colourways, including than a novelty – it is a practical feature that is
Black/Putty, French Navy and Sky Blue/French valued by players.
Navy. This, together with the use of high performance
The B185 was launched last year, in response to fabrics, makes the cap an ideal choice for own-
customers requests. Its signature feature is the brand pro shop merchandise as well as golf-related
concealed magnet in the peak, which holds a promotions and gift packages for corporate golf
complementary metal ball marker. The ball marker days,” says Beechfieldís Roger McHugh. ìThe new
can be easily detached from the cap when a player White/Navy colourway will only add to the B185’s
wants to mark the position of their ball on the appeal and provides a striking background for any
green. And it pops back onto the peak during play, customer branding.
remaining instantly accessible throughout the Beechfieldís headwear collection now also
round. includes the new B181 Coolmax© Performance
In addition to the ball marker feature, the B185, Cap along with a wide selection of Pro-Style, Low
which is made from 100% chino cotton, sports a Profile, Smartfit and 5-Panel cap designs, plus the
100% polyester Coolmax© fabric sweatband for classic B41 Sports Visor.
the fast wicking of moisture away from the player’s
head. It is also treated with Dupont™ Teflon Fabric For more information on the Beecfield sports
Protector, ensuring that it retains its smart looks, range visit
www.beechfield.com
| 38 | April 2009
www.printwearandpromotion.co.uk
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