Exhibition review 2009X:Exhibition review PASSED 17/03/2009 10:55 Page 30
EXHIBITION NEWS
Barudan Innovative Garment Solutions
There were many The exhibition had a fantastic attendance this year - especially for people
successes for looking to get into direct to garment printing.
embroidery Innovative Garment Solutions had over 400 genuine enquiries for their T-Jet
manufacturers at the Blazer Express & T-Jet Blazer Pro direct to garment print machines.
exhibition, none more IGS believe its success was due to a 30 minute DTG learn shop seminar
so than with Barudan. written and delivered by the company’s technical consultant Colin Marsh.
The company With 28 years in the print industry ranging from sheet fed litho, large format
exhibited a selection of its leading machines including eight and four head and many other digital processes Colin’s knowledge was crucial to IGS when
models which attracted plenty of interest across the three days. it made the decision to sell the T-Jet product here in the UK. The attendance
The company’s office manager Dave Crabtree felt it had been a rewarding to the seminar was exceptional with no standing room left on two of the
event that had offered an excellent opportunity for the firm to showcase its show days.
products. As Colin explained, he felt his seminar had been of genuine interest and
He said: “While preparing for Printwear and Promotion we wondered what raised plenty of issues about the rapidly-evolving direct to garment industry.
effect the economic gloom and doom being reported in the media would have He said: “Information on direct to garment printing is hard to come by, as this
on what has become the main exhibition for the embroidery trade. We resisted relatively new process takes the UK by storm people need to know what they
the temptation to reduce the size of the stand because we wanted to be able are getting into and how to use the equipment properly. I have trained
to demonstrate a range of machines. enough people after they had invested in dtg technology to realise not
As soon as the doors opened any concerns disappeared as the Barudan enough is being done to educate businesses correctly in what the process is
stand attracted many potential customers and this pattern continued all about and what it can & cannot do.
throughout the show. As well as seeing some long established Barudan ”With the right equipment & knowledge most products are printable at very
customers we noticed a significant increase in the number of enquiries from large sizes. The T-Jet Blazer Pro is a unique product that can print 420mm x
people who were new to the industry or who had previously bought machines 1100mm in one go, this is the largest size print in its class. Another feature is
from other manufacturers. its ability to print three shirts in one go including white. With many advanced
Our display of an eight head, four head and several single head machines features like printing over zips & seams the Blazer Pro really is in a class of its
attracted a lot of interest and the layout of the stand still allowed areas for own.” For more information visit www.innovativegarmentsolutions.co.uk/
quiet discussions with customers wanting specific information about a
machine or who wanted to discuss the new barudan fixed price machine
service contracts and extended warranties.
Those attending the exhibition may have seen the "Bank of Barudan £50
YES embroidery
note". Instead of giving a conventional paper discount voucher, we Not for the first time, Your
embroidered a bank note which not only showed the stitch quality produced Embroidery Services chose to
by Barudan machines but allowed the holder to a £50 discount off a machine launch some major embroidery
price, frame bundles, training and other services. This bank note proved to be machinery at the exhibition.
so popular we had to produce additional copies on the machines on the Mystery had surrounded its
stand! The benefits of attending Printwear and Promotion extend beyond the two new entrants into the
exhibition itself as we continue to receive telephone enquiries and orders from embroidery market, which were
people who visited the stand. exclusively sneak-previewed in last month’s magazine. Visitors to the show
Overall, the orders placed during the show and the level of enquiries from crowded the company’s stand, eager to get a first glimpse of the two new
potential customers mean that Printwear and Promotion is well worth SWF machines which the company is offering.
attending.” For more information visit www.barudan.co.uk YES reported strong interest in both its E+ series machine (which has a
new colour change mechanism, increased storage memory and enhanced data
flow systems) and also with its K series.
J&B sewing
The latter features a quieter sewing action which improves machine
performance and benefits the working environment. It has a new colour
As the leading distributor of Brother sewing change mechanism to make the colour change action smoother.
machines for the UK market, the J&B stand There is an improved thread tension plate for smoother thread passage and
proved popular this year. Its 620 embroidery improvements to machine speed variation when sewing longer stitches.
model continues to prove a big seller for its Managing Director of YES, Roy Burton, was also “delighted” with the
versatility and reliability, says the company’s response to the company’s direct to garment printers which were also being
managing director Robert Miller. The demonstrated.
company has also been one of the first to These included a new model which features a unique garment-pre
pick up on the potential of digital printers treatment system, which the company believes there will generate significant
and believes they will play an ever- demand for across Europe.
increasing role in the market. Enthused by Commenting on the show, he said: “We’ve already had some really good
the strong visitor numbers to the exhibition, feedback from visitors to the show. There are some changes taking place in
Robert said: “We have been extremely pleased with the event. There seems the industry and this year we saw more serious customers, which really
to be more people from within the industry here who have realised there is a impressed us. I’m very positive about the exhibition and we’ve already put our
huge market for printwear. We’ve now got to get on with dealing with our papers forward to take part in it next year. It’s been a very valuable
follow ups from the exhibition. For more information visit www.jbsew.co.uk/ experience.” For more information on YES visit the website www.yesltd.co.uk
| 30 | April 2009 www.printwearandpromotion.co.uk
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