BABY AND KIDS FOCUS PASSED:Layout 1 16/03/2009 14:31 Page 58
BABY & KIDSWEAR
BEECHFIELD
Kids on the front line of fashion
B34b cap
The Beechfield B34b Junior Army Cap is the silver-effect buckle and grommet. It is available in
perfect choice for ‘military mites’, says the four colours – Navy, Olive Green, Pebble and Pink.
company. This new style is based on the successful “It was important that the colour palette reflected
adults’ B34 Army Cap and will allow trendy the cap’s unisex appeal,” Roger McHugh explains.
youngsters to wear the same ultra fashionable He mentions that the B34b is perfect for TV, film
military-inspired headwear as their older siblings and music merchandise, and offers a practical and
and celebrity idols. fashionable alternative for schools. “It is also ideal
“The Army Cap style is more popular than ever for decorators’ pre-print lines, boutique children’s
and is already established as the headwear hit of fashion brands, and as a souvenir item for sale at
the ‘noughties’,” explains Beechfield’s Roger kids’ holiday and outdoor activity centres,” he
McHugh. “With children becoming ever more adds.
fashion-conscious it was inevitable that the The combination of cotton fabric and the large,
demand for our best-selling B34 in kids’ sizes continuous panel around the sides of the cap
would only continue to increase. The new B34b mean that the B34b can be printed and/or
responds to that demand, offering the same embroidered with ease. Roger McHugh comments,
design, features and appeal as the adults’ style, “Decorators can really ‘go to town’ on the B34b,
but in a size and fit to suit youngsters’ heads.” using wrap-around designs to greatly enhance the
The B34b is made from 100% heavy washed perceived value and end-user appeal of the For further information on the Beechfield range visit
cotton and is finished with a self-fabric strap with finished, embellished product.” the website
www.beechfield.com
BLUE MAX STAG
Quality shining through
Blue Max Stag has earned a well-deserved
reputation amongst its customer base for offering
quality, consistency and value in childrenswear.
Highly stringent production procedures, and
high performance fabrics ensure a perfect base for
garment decoration and embroidery.
All garments comply with the most up to date
safety legislation and all material used in the dying
process for childrenswear are Oeko Tex compliant
and zips and toggle closures meet the most
rigorous standards of safety.
Blue Max Stag prides itself on its customer-
orientated philosophy. Service and delivery are key
to the business and in order to meet demand, Reflective piping on the body and sleeves offers offers a range of sports and leisure wear that
order taking operations are placed strategically added safety in dim light and an inner pocket will looks good both on and off the playing field.
around the UK and the company aim to deliver all hold an MP3 player and offers headphone access. Customers can order from the vast selection of
stock items on a next day service. The quarter zip microfleece introduced last year stock items available from the warehouse in
has been a runaway success, providing a Trowbridge. These include the popular, traditional
A jacket for all seasons fashionable, functional extra layer for school Scrummager in 100% cotton in seven child sizes
When it comes to coping with the unpredictable children of all ages. and ten colours. This shirt is made from a 290
British weather, Blue Max has all the answers with This item offers a great alternative to the more gsm fabric, and is built to last with its double
an extensive range of outerwear for kids. traditional sweatshirt and is available in four stitched seams and reinforced shoulders and
The latest addition to the Blue Max portfolio is colours and 12 sizes. underarms.
the Soft Shell jacket in black and navy colour ways. In anticipation of April showers, the unisex The Rucker is the 100% acrylic version,
The fabric is water repellent and features soft shell Mistral jacket, now available in ten colours representing fantastic value for money. This 300
technology and features a reflective triangle as an remains the original and the best. This fully gsm shirt is available in a choice of plain colours
added safety feature. reversible 2 in 1 jacket features polar fleece on or as a reversible with contrasting inner band.
The Exmoor, available in a choice of seven one side, and weatherproof rip stop nylon on the Customers can choose from 7 child sizes and nine
colours, features Maxtech – a moisture other. Mobile phones will also remain safe and plain colours or 17 reversible colour combinations.
management layer, making it waterproof and dry in a zipped inside pocket.
breathable, as well as a luxurious, cosy lining and For further information, contact Blue Max Stag on:
a windproof outer layer. Added extras include a Blue Max - a leading player on and 0845 23 00 888 or by e mail
discrete toggle system in the side pockets and off the playing field
sales@bluemaxgroup.co.uk
concealed hood and storm flap for rain protection. Medallion, Blue Max’s performance sports brand
| 58 | April 2009
www.printwearandpromotion.co.uk
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