Exhibition review 2009X:Exhibition review PASSED 17/03/2009 10:54 Page 28
EXHIBITION NEWS
BPMA Beechfield
As one of the key speakers from the exhibition, BPMA Director General Beechfield brand new range of Morf’s
Gordon Glenister knows more than most the ingredients which make for a received a strong reception at this year’s
quality show. show.
His seminar at the P and P exhibition highlighted practical 21 ways to This mult-purpose headwear can be
ensure your company is effectively marketed against a backdrop of recession. used as a balaclava, mask or alice band
Gordon’s key suggestions included focusing your marketing strategy on and attracted plenty of interest from
core clients rather than trying to satisfy the demands of a wider pool of visitors. Made from a 95percent
customers. When selling one product, don’t be afraid to sell up and mention microfibre polyester, 5percent elastane
related goods and services too. mix, these garments are available in a
Basic courtesy was something he also felt gave companies the edge- if you wide range of colours.
bother to say thanks for a transaction then it builds a stronger business Speaking on the Printwear show,
footing. He highlighted the fact that some distributors such as PenCarrie went Hannah Knaggs, of the company that
to the effort of producing customer welcome packs, which have proved a there had been a strong level of visitors
successful move. who had made enquiries across the whole range of Beechfield products,
In addition, the marketing expert raised other important promotional issues Quadra and Westford Mill bags. She said: “The exhibition went well for us
such as finding the right products to market your firm- he revealed research and we were especially busy on the Sunday and Monday. There has been lots
statistics proved 89 percent of people hold on to practical promotional items. of interest in the morfs and I’ve also enjoyed seeing our range in the fashion
As for the exhibition as a whole, Gordon believed it had proved its worth. shows.” For more information visit the website www.beechfield.com
He commented: “The Printwear and Promotion Exhibition has been extremely
well organised in the current climate. What makes a show work is having a
good atmosphere which this show had.
Ranks
It’s a good opportunity for people to meet clothing suppliers and learn
more about certain subjects with the seminars, and also to see the lastest Taking part in the Printwear and
fashions and products in the industry. Promotion fashion show gave
As an organisation, the BPMA has done its own surveys on what people RANKS an added boosted, with
want from shows like this, what people’s concerns are and where they can its range of hoodies being
buy products that are British. Having exhibitions like P and P adds variety to among the standout garments.
the industry which is important.” The company’s Managing
Director Atul Lakhani believed
the exhibition had proved
rewarding for the firm which displayed a quality selection of leisurewear.
He explained:“Having had a two year break it was good to be back. At
BTC Activewear
times we weren’t able to get to each and every customer due to the numbers
on the stand, but we did our best. It was quite good for us this year and
With its visually striking stand, BTC enabled people to get a look at our new range.” For more information
Activewear reported a superb response to its contact wwww.ranksent.com
clothing ranges at the show.
The company had plenty to shout about
with its 2009 collection which includes new
Gustav Daiber
golfwear offerings from NIKE (see focus
feature) and other sporting gear from Kustom There was no getting away from the
Kit, Gamegear proved popular. Enquiries smiles from the Gustav Daiber stand,
about Dickies. Regatta and Caterpillar after three furiously successful days at the
workwear were also a particular success for Printwear and Promotion exhibition.
the company. The company chose to showcase its
With the firm’s recent major million pound expansion of its warehouse entire new James and Nicholson
facilities, it is now in a position to stock a greater range of goods than ever. sportswear range, which includes
Joint MD Glenn Hyams explained that the company had been initially technical running and cycling gear as well
cautious about what to expect from the show given the state of the as general sports printwear.
economy.But he said the firm’s expectations were more than met across the Rolf Daiber believed it had beeen an
three day event. He said: “It has been a phenomenal show, probably one of incredibly rewarding few days for the
the best Printwear and Promotion Exhibitions we have seen. The quality of company. He said: “It has been superb,
visitors was outstanding. All in all it has been a great experience and we’ve there has been a lot of interest in our
been very busy. We’ve got nothing but plaudits for it and it’s been a really clothes on all three days. We didn’t want to bring anything that wasn’t new
good show. to the show and we have been very busy.”
There has been a strong level of interest in our workwear range. Our open The company offers an extensive range of products from Mytle Beach caps
day which we staged alongside the show also went well, which we were (see our news story on its latest award-wining design) to technical jackets
encouraged by.” For more information on the BTC Activewear range visit and fashion-orientated shirts. For further information visit
www.btcactivewear.co.uk www.jamesandnicholson.de
| 28 | April 2009 www.printwearandpromotion.co.uk
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