BABY AND KIDS FOCUS PASSED:Layout 1 16/03/2009 14:40 Page 70
BABY & KIDSWEAR
RSK TECH
Childrenswear comes of age
Maybe Benjamin Button got it right after all and custom-embroidered
time really is being turned on its head. Campbell hoodie.
Cameron, Sales & Marketing Director with RSK Like father like son
Tech, investigates Seriously though, young
With middle-aged dads now jostling on a kids just want to look like
Saturday morning with the cool dudes hanging out their Mums and Dads.
and blocking the aisles in the likes of River Island Well when they’re still
and Topshop (there more to chat with mates than cute little angels they do.
actually buy anything), it was inevitable that Until, that is, they morph
toddlers would want to muscle in on the act and into the creature from the
ditch the Ladybird jimjams in favour of the latest blue lagoon, otherwise
designer label hi tech clubwear and multi-coloured known as Kevin, who
sneakers adorned with exclusive graphic artwork – wouldn’t be seen dead walking down the same flexible printable region settings which can be set
just like the old man! side of the street as you. And their long-suffering per individual garment and for each individual size
Forget the Pink Pound, Single Young Females, parents of course want nothing more than to dress right down to the smallest children and toddler’s
Dinkies and Silver Surfers – babies and toddlers is their kids up like little adults in their own image. sizes. So Mum, you can even kit Dad and your
where the real money is! All of Granny and And what better way to do it than when the baby son out in identical caps and polos, in the
Grandpa’s generous donations and Mum and kids are tucked up in bed, Lara Croft’s been put same colour, with the same message and the same
Dad’s bribes tucked away in the Jemima back in her tomb for the night and Mum and Dad images all scaled to size. Just key in your
Puddleduck piggy bank waiting to be spent. can kick back, pour themselves a relaxing glass of message, choose a font you like, select the font
Joking aside, children’s wear is a force to be wine and have their turn at playing on the size, add some special text effects such as
reckoned with and an ideal opportunity to tap into computer. contrasting colour outlines, and then you can
the last bastion of the retail sector still largely Designing your child’s clothes online can be position the message wherever you like within the
immune to the ravages of the financial crisis. After really fun and allows you to pull out all the stops printable region and still make further adjustments
all, who could possibly resist when your darling from a creative point of view. And the great thing by stretching or shrinking the message to fit. You
daughter flashes her big eyes at you and gurgles is that everything you would normally want to see can then add in some artwork, or even a treasured
lovingly in your ear “Daddie, Daddie. Please buy on a full size garment you can also do in miniature photo, and again you simply stretch the image to
me that lovely hand-finished spoon and pusher set to reproduce the same effect on a scaled down the right size for the design.
engraved with my name just under that heat- format on a child’s t-shirt, babygro or romper.
sealed portrait photo of me you love so much” just For more information on the RSK Tech range of
before she deposits the entire contents of her last Mum’s the word custom decoration designer solutions tel: 0800 043
bottle of formula milk in the pouch of your For example, RSK Tech’s designer comes with 8518
www.rsktech.com
RTY
UKL
Be seen and heard
Babywear booms
We all know that Kids have to be constantly One of the first brands to enter the distributor from decorators working
reminded to be careful on the roads and we market offering quality babywear for re- with concert and
all know that they constantly ignore the branding and decoration was UKL’s merchandise co-
warnings. Kitting them out with RTY HV077 exclusive Baby Basics. ordinators.
High Visibility Kids Vests just might take away A very special product for very special 2009 sees the
some of that constant need. people. Baby Basics has been created introduction of the
Conforming to EN1150 when printed they specifically for embroidery , print or use Long Sleeve Rugby
make a great sale into schools, kids groups as plain stock from the softest ring Shirt
and organisations and for cycling, don’t spun cottons. Encompassing a Why not take some
underestimate the sales potential of a simple rainbow of colours the Baby Basics of the new flag heat
high viz vest. range is perfect for all transfers and have
Remember too that many countries require promotions and retail uses. some instant
Hi Viz vests for all passengers to be carried in Available in up to 10 colour- supporter
cars so they can make a very useful ways from traditional pastels, merchandise.
promotional item. The complete RTY collection perfect for retail through to For further
is available from; Pencarrie; 0800 252 248 stronger colours like Kelly Green, information visit the
and Ralawise; 0800 212 180 Orange and Red, ideal for supporters clubs and company’s website at
www.uklonline.co.uk or call
national events. Black has been recently been on 0800 220 955
added to the range and has seen a strong uptake
| 70 | April 2009
www.printwearandpromotion.co.uk
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