BABY AND KIDS FOCUS PASSED:Layout 1 16/03/2009 14:38 Page 66
BABY & KIDSWEAR
LARKWOOD
MANTISWORLD
Hey Baby!
Keeping toddlers and children well-heeled
The Larkwood
LW002-Hoodie
The Humbugz and Babybugz collections from
BZ16C
Baby and Toddler Mantis World offer the widest range of ethically
Collection offers produced children’s and babywear, with 33 styles
the cutest to choose from and 8 more made exclusively from
collection of baby 100% certified organic cotton in the ‘TLC’ range.
and toddler wear The Humbugz range is dedicated entirely to
around. Using the fashionable promo wear for kids aged 2 to 12
softest fabrics and years old with the Babybugz collection for even
the gentlest styles younger toddlers and babies from age 24 months
with lots of lovely down to newborns. Both collections are fashion-
product detailing led but very practical and versatile, being designed
to make them with the needs of the buyer (and wearer) in mind.
extra special. This means that they are ideally suited for
The range maximum print and decoration area, for those
appeals to babies customers who want to customize the product
and grown ups with their own branding and designs. What’s
alike and can be more, the entire Humbugz and Babybugz
used in so many different environments from collections hold Oeko-Tex 100, Class 1 Babybugz range, creating a matching hat and
promoting products, special events, tourist trade certification, which is particularly important when bodysuit set with the BZ15S Baby Striped Bodysuit
and gifts. considering how harsh dyes and chemicals used in and BZ15 Baby One Knot Hat. Both of these styles
There are lots of styles to choose and this year garments from some brands, can be harmful to are available in four colours including the classic
has seen the addition of new colours and sizes as babies’ delicate skin. baby colours Powder Pink/White and Antique
well as a new painting smock and hooded Childrenswear and babywear are also heavily Blue/Dusty Blue and trendy Ash Grey
sweatshirt. influenced by trends and fashion seen in clothing Melange/White and Black/White.
The core style cotton T-shirt (LW020) is now worn by their parents. So, when introducing new Keeping an eye on cost, Babybugz has
offered from age 0/6 months up to age 5/6 years. styles for kids and babies in 2009, Mantis World introduced two new accessories that are even
This is the perfect t-shirt for Pre Schools, looked at trends for adults and adapted these to more competitively priced, with a simple baby hat
Children’s Nurseries and Kids Clubs, and with a suit the younger generation. BZ15 Baby One Knot Hat and a bib - the BZ16C
colour offer of 7 key colours, including the new This year has seen a number of new styles using Baby Bib with Contrast Ties. But even these low
Royal, it is the perfect choice. beautifully soft, striped jersey and interlock fabric, price pieces are made with the same high quality
A new style for 2008 is the 100% Cotton and taking its lead from the Mantis M109S and interlock fabrics and attention to detail as
Hooded Sweatshirt. It is offered in Navy, Pale M110S Stripy Tees, Humbugz has added a fun kids everything else in the range.
Pink and Pale Blue and from ages 6/12-months version with the HM109S Kids Striped Tee. Growing concern by consumers about the
up to age 5/6 years. There is a double fabric hood Available in five sizes and in colours including environment and about the way things are made
with a clever welt Black/White, Classic Navy/White and Red/Black, has seen increasing demand for organic cotton,
LW020 Royal
opening so that it this eye catching style makes a bold statement sustainable, fair trade and ethically made clothing.
is easy to get on and offers designer an interesting alternative to To cater for this need there are now 6 baby styles
and off and has the basic kids tee and an opportunity to be really and 2 children’s tees that are all made from GOTS
absolutely no risky creative with their designs. The striped theme certified 100% organic cotton as part of the
drawcord around continues in some of the new styles for the ‘Tender Loving Clothing’ range and which, like all
the neck. It has a other style in the Mantis World collection, are also
cosy kangaroo Oeko Tex 100 certified and meet the BSCI
pocket and rib
HM109S
standards for ethical production.
detail on the hem There are many promotional buyers of Humbugz
and cuffs as well and Babybugz styles. The “cute” appeal of both
as a contrast brands coupled with the relative low unit cost of
binding detail these small sized garments – particularly in the
around the inside babywear range, makes it a winner for promos,
of the neck. sampling and giveaways. Brands that might
Another clever specifically target children with large promotional
idea from Larkwood is the water resistant Painting budgets include food and drinks companies, toys
Smock; it is two patch pockets on the front to and games, TV channels and shows to name a
hold your spare paintbrushes and is available in few. Brands targeting parents through babywear
navy in two sizes S/M and M/L. might include product manufacturers (nappies,
baby food etc), companies hosting baby groups
For more information about the complete and organisations such as hotels or nurseries.
Larkwookd rage of children’s clothes contact For more information tel 0207 224 8991 or
enquiries@henbury.com www.mantisworld.com
| 66 | April 2009 www.printwearandpromotion.co.uk
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