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INDUSTRY NEWS
BTC activewear’s service with a smile at company open day
Following its recent move, BTC passing for a coffee and certainly
activewear invited customers to pop- appreciate their effort. However,
in to the company’s new Distribution judging by the reaction of those who
Centre en-route to the Printwear & attended, a beneficial time was had
Promotion Show, staged just down by everyone.”
the road at the NEC. In addition, BTC has been
As Joint MD Glenn Hyams said, celebrating the accolade of Best
“We had a fantastic response with Large Distributor of the Year at the
dozens of customers taking the time recent BPMA Awards, hosted at the
and trouble to visit our shiny new Ricoh Stadium in Coventry.
home, meet the team, enjoy breakfast The winner of this award was
and a tour of arguably the most nominated by BPMA supplier
advanced Distribution Centre in the members for demonstrating
industry”. consistent growth of their business
“Because of our great location, throughout 2008, run successful
right at the heart of the motorway marketing campaigns and having a
network at the junction of the M5 close working relationship with their
and M6, we had customers travelling suppliers. Jon Birrel, marketing
to see us from all parts of the manager comments: “We are
country. It was great to then meet up extremely thrilled with this
again later in the day for a drink on prestigious recognition from our
our stand, which must have been one industry. We believe our dedicated
of the busiest at the show!” and experienced staff are key to this the rest of 2009 and the variety of For further details please contact
Glenn added, “We have an open success, along with our ‘can do’ exciting and creative promotional BTC activewear on 0121 505 5177, e-
house policy for any customer to attitude and a great deal of hard merchandise solutions that we will be mail
c09@btcactivewear.co.uk or visit
simply pop-in any time they’re work. BTC Group looks forward to working on.”
www.btcactivewear.co.uk
Sweet on school sweaters Daiber ahead of the pack at
There is a lot to shout about in 2009 years. As a result of this the refined
Promotional Gift Awards
for Jerzees Schoolgear - a new “Less style has extra strengthened seams
is More” range; a refined fleece on the raglan shoulder and cuff and Myrtle Beach’s latest
range; two new contemporary jackets the addition of herringbone back cap, the Embossed 6
but the cherry on the cake has to be neck tape, both providing enhanced has emerged
the refinement of the iconic 762 durability and comfort. triumphant with an
sweatshirt – available from 1 April And with these added refinements, accolade at the 2009
2009. that come into effect on 1 April 2009, Promotional Gift
The 762 sweatshirt has been the Russell Europe has every confidence Awards.
no.1 choice for thousands of schools that the 762 family will continue to The unique
across the UK for the last 10 satisfy the demands of decorators, international
years and is a pretty good schools and parents alike for communication award
example of “if it ain’t broke years to come. is hosted by the
don’t fix it”. But as with all And what better way to prestigious Cologne WA publishing at the Promotional Gift Awards will
things there is always shout about it than with company and was tendered for the be presented at a special exhibition
room for improvement and another well known and well seventh time. Among more than 297 at Promotion World, which takes
the Design & loved icon. From this month submitted products, the all-over place in Hanover from 20th to 24th
Development and Russell Europe will be embossed and decorated cap from April.
Quality teams at promoting the new Daiber’s Myrtle Beach was one of the An overview of the whole Daiber
Russell Europe 762 with their “I winners in the category collection is given in the latest James
looked closely at heart my 762” “communicative products”. & Nicholson Workbook 2009 and also
how to add to campaign, using a To be honoured with the with Myrtle Beach’s Catalogue Caps
the quality of the combination of e- Promotional Gift Award means much 2009.
style ensuring mail broadcasts, ads, more than just having an original Discover the winning cap:
that it retains all sampling and POS. product or one which is easy to Embossed 6 Panel Cap (MB 6258)
the If you would love decorate. with all-over embossing in the
characteristics to receive a sample The contest stated that the category “communicative product”.
and features of the new 762 product also has to be All the products can be individualised
that have simply click on to the communicative, innovative and easy by imprints or embroideries.
made the 762 website to individualise at the same time. Further information on the
the success it
jerzees.schoolgear.co.uk Daiber’s winning cap meets all these company’s’ range is also available by
has been and follow the links. requirements. visiting
www.daiber.de.
over many All the products which won a prize
www.printwearandpromotion.co.uk April 2009 | 5 |
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