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PROMOTA PASSED:Layout 1 17/03/2009 10:39 Page 16
Promota show pulls out the stops
This year’s PROMOTA show at
Annette Scott, PROMOTA secretary, said: “It The winner takes it all!
the NEC offered members the
made sense to make the bus part of the show as it The annual PROMOTA awards evening returned to
chance to explore some of the
had been such a prominent part of our marketing. the National Motorcycle Museum and it was
We thought it would be something a bit different certainly a night to remember.
most innovative promotional
and something people would remember for years Guests arrived at 7.30 pm for a drink at the bar,
goods around. The association
to come.” to unwind after a busy day at the show. A
casts its eye over proceedings
The PROMOTA stand provided members, both delicious three course meal was then enjoyed by
visiting and exhibiting, with the opportunity to find all ahead of the eagerly anticipated awards
during the two day event.
out more about their membership and speak to presentations. After dinner, Rod Duncan,
the PROMOTA service providers. PROMOTA chairman, took to the stage to
This year, exhibitors’ stands were introduce the awards which were donated by
more exciting than ever and everyone sponsors Purple Zebra.
had something new to showcase. Rod There were 11 award winners this year: the
Duncan, PROMOTA chairman said: “It supplier awards were presented to platinum,
was great to see the effort that all of gold, silver and bronze winners, while distributor
the exhibitors had put into their members were awarded by region. There was
stands. Choosing the best stand award also the popular Roger Saunders award,
winners was really difficult as the awarded for outstanding service to the industry.
standard this year was so high!” Edward Douglas Miller from Remarkable Pencils
Mikkimugs won the coveted award was this year’s winner in recognition of his
for best shell-scheme stand. Sam commitment to recycling which began with his
Wood, managing director of idea of creating pencils from recycled vending
Mikkimugs, said: “I am very happy to cups. Bizz Badge won the Supplier of the Year
win the award and to be recognised Platinum Award for the second year running. Roy
PROMOTA: On the buses for the effort I put into the stand making it look Deakin, director of Bizz Badge, said: “We are so
In February, Birmingham’s NEC played host to the eye-catching and appealing.” pleased to win the award. I definitely received
International PROMOTA Show 2009. With more Bagco went on to win the award for best space- the award on behalf of the whole Bizz Badge
than 170 suppliers exhibiting and an innovative scheme stand. Nigel Pearce, managing director of team who have all been working very hard in
PROMOTA stand the 2009 show was certainly the Bagco, said: “It was great to win the award; it is a the last year.” Rod Duncan, chairman, said: “It
place to be! real compliment to the work that went into was a pleasure to present awards to members to
The PROMOTA team spent time speaking to creating our stand!” celebrate their achievements throughout the past
exhibitors at the show to find out about their year. The whole evening was very enjoyable.”
stands and what they were exhibiting. Eco Area
Natalie Bye, promotional sales executive for Bite The new Eco Area showed the industry’s Dancing Queens!
Promotions, said: “This is the first time we have commitment to producing environmentally friendly The highlight of the evening was the highly
exhibited at the International PROMOTA Show as products and showcased some of the very latest anticipated performance by the number one
we are new members. We wanted the stand to be eco-friendly merchandise on the market. The last ABBA tribute band, Björn Again.
really fun and creative and we have had lots of few years have seen a major push in Eco Friendly The band opened their set with the ABBA
positive feedback so far.” products and the Eco Area at this year’s show classic ‘Waterloo’ which immediately got the
Mandy Hastie, sales manager at Liquid Lens, helped to show off some of the best. guests up and dancing. The band went on to
said: “We have had our special Red Nose Day Visitors were able to look through the plasma entertain the guests with other ABBA favourites
2009 keyrings on display during the show. I would screens to find details of new products along with and wowed the crowed with their fantastic
like to say a huge thank you to all of those who eco-friendly ideas that suppliers were showcasing costumes and dance moves.
donated and helped to raise money for the Red over the two days. The screens allowed visitors to
Nose Appeal.” Andy Bearpark from Thinkprint said: find where products were located and
“This is the first year that we have included an eco find more information from the exhibitor.
range in our catalogue and we are showcasing The Eco Area also provided visitors and
this range at the show today.” exhibitors with an area in which to have
small meetings or simply sit down for a
“All aboard” the PROMOTA stand! moment of calm. With the free Wi-Fi set
This year’s show was full of surprises, one of which up, the Eco Area became a popular
was the very different looking PROMOTA stand. meeting point over the two days.
Stepping away from the more traditional stand Members who featured products in the
space, the association’s stand took the form of the area included: Chilli Source, Sourcing
blue PROMOTA bus which had featured in many of City, Everything Environmental, Crystal
the pre-show promotions. Impressions and BSB Sports.
| 16 | April 2009
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