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p32,33 Fashion 2009:p40,41 Fashion PASSED 17/03/2009 11:12 Page 32
FASHION SHOWS
A Model Performance
S
OME of the sharpest styles around were on show were showcased at “I’ve been working on it for the last 18 years now and every year it gets
this year’s Printwear and Promotion fashion show. The high-energy better, explains Jeanne. We’ve worked on things like the show lighting as well
choreographed performance entertained hundreds of visitors to the which has improved it and we always have a good time as models.
exhibition to ensure the event retains its prestigious edge as the only show to I think the fashion show gives the event something extra. Most people
be seen at in the industry. have some clothing on their stands but you can’t really tell what they are like
Across the three days, a full range of leisurewear, workwear and sports without seeing them being modelled. The dancing we’ve created for it makes
gear was unveiled, which met with a favourable reaction from all who the show more interesting.”
attended. Having a background in dance has helped Jeanne to evolve the show
Clothing came from a diverse selection, from Blue Max Schoolwear to considerably over the years. But like the vast majority of industry, the
RANSK and Just Hood’s striking range of hoodies, to Orotoro’s organic modelling world has been equally affected by the econmic downturn.
collection. Beechfield also got in on the action with its latest range of caps “All of our models do other work as well now because of the times we are
and stylish bags from Quadra. in which has resulted in a drop-off in promotional work. We have a fashion
One person who knows all to well the demands of producing this valuable designer, photographer and actors who are in the show.
element to the exhibition is Jeanne Frith. This talented choreographer and I’ve been doing this for so long now, it seems to have gone very well, there
model has been at the centre of organising the fashion show since the early haven’t been any complaints about it. Printwear has been a good show this
90s and has worked hard to ensure its development. year.”
| 32 | April 2009 www.printwearandpromotion.co.uk
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