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INDUSTRY NEWS
Multi-functional safety
Fruit returns with new range
Fruit at Work: Bars/Restaurants/ decorators across Europe. Fruit of the
MASCOT is set to be one of the stars of this year’s Health and Safety Expo Hotels/Cafés/Takeaways is a new 20- Loom can provide the garments but it
at the NEC in Birimingham, which takes place between May 12-14. page brochure from Fruit of the Loom is our customers who will add the
The company has among the broadest programmes of safety clothing that presents the company’s best- decoration and become the point of
and its fluorescent safety gear makes the wearer visible in all working selling hospitality wear styles, (14 in contact for the hotel and bar
environments. total), along with key garment managers. For this reason in the
Ever conscious of quality, the firm uses the highest class of reflective specifications and options. introduction spreads we clearly point
strips, Class 2, which reflects light from the traffic back to make the The featured products include: out the reader should contact the
wearer visible. By combining MASCOT’s fluorescent jacket and trouser men’s and women’s Work Shirts; address on the back of the brochure
Safety Class 3 is achieved, which is the highest class of safety clothing. 65/35 Polos; Slim Fit and Lady-Fit for more information.” Alison adds.
MASCOT has also chosen to put Teflon® in many of its safety Polos; the men’s Slim-Fit T and
workwear. Teflon® treatment makes products dirt repellent which in Lady-Fit T; Sweat Jackets (for men
return means they are more visible between washes than products and women); with frequent
without Teflon® . In recent years the company has developed the range references to other products also
of fabrics and styles it produces in certified products. This allows wearers available from Fruit of the Loom.
to choose between Soft Shell Jackets and Quilted Jackets all certified to Viewed together, the garments
EN471. offer a comprehensive,
For 2009 MASCOT wearers can now have fluorescent work trousers coordinated wardrobe for any
with holster pockets, hammer loops and spacious pockets – the Almas hospitality business.
Craftsman’s trousers. Being in its SAFE COMPETE range the trousers All of the products were
come in yellow and orange with contrast Navy or Anthracite. As with all photographed in typical
of its trousers these come in short and regular lengths. workplace settings, on location at
Also introduced into the SAFE COMPETE range for 2009 are the a hotel. Fruit of the Loom has
Lagarto Craftsman’s length trousers. Also with holster pockets and adopted this approach in the
hammer loops these length trousers also come with knee pad pockets for past, as it helps buyers to
those working on their knees. visualise how the garments
An adult and child Traffic Vest complete the 2009 new additions to the would look in their own, similar
MASCOT SAFE range. Danish based MASCOT International is Europe’s 3rd work environments.
largest manufacturer of workwear, selling workwear only through a large What is new is the brochure’s
network of distributors. MASCOT has 300 employees in Europe as well as A5 format. “The more compact
3000 workers in production facilities overseas including its own format minimises post and packing
Fruit of Loom corporate range
production facility in Vietnam. costs, making the brochure even
The company received the award for “Product Quality Leadership” in more cost-effective as a targeted Copies of Fruit at Work can be
2006, awarded by international research company Frost & Sullivan - an sales tools,” Alison McKenzie, Brand ordered, free of charge, from Fruit of
accolade only given every five years. For more information see Director, explains. the Loom’s marketing department
www.mascot.dk The new brochure has no mention (marketing.imprint@ftlte.fruit.com),
All new products will be on display on MASCOT’s Stand No.P50 at the of prices and contains no contact or through your Authorised
Safety and Health Expo 12th – 14th May 2009 details for Fruit of the Loom. Wholesaler. Further information on
However, there is space on the back the company’s hospitalitywear
cover for customers to overprint their offering can be found on Fruit of the
own logo, address and contact Loom’s European web site:
Perfectly dressed for summer
details. “We want this brochure to be www.fruitoftheloom.eu.
used as a sales tool by garment
During spring, the choice of the zippers for further ventilation help to Jacket (JN 343). Rain cannot touch
perfect garment is especially difficult: avoid sweat attacks in the the wearer. The mini-rip-stop
mild temperatures fashionable hooded jacket even in structure with PU coating makes the
announce the oncoming warmer temperatures or physical jacket wind and waterproof. It is
summer but at the same time, exercise. It can be ordered for men durable and easy to care. The sportive
spring also stands for rain and and women and in the colour look of the jacket is given by insets in
cool days. combinations brown/sand, red/black, contrasting colours. The jacket is
Fans of promotional wear are navy/indigo and black/grey. available in royal/navy, black/white,
always well turned out with the Daiber has not only enlarged the green/black and red/black. In order to
latest jackets from Gustav Daiber range by new products but has also protect also kids from rain, Daiber
GmbH. An overview of the whole extended the choice of colours for the offers the children’s version Team
variety is given in James & existing collection. The range of Rain Jacket Junior (JN 343K).
Nicholson’s new Workbook 2009. colours for Softshell Vest for women Further novelties can be seen in
Fashionable and functional Hooded (JN 138) and men (JN 136) and for James & Nicholson’s Workbook 2009.
Softshell Jacket for women (JN 349) Softshell Jacket for women (JN 137) All the products can be individualised
and men (JN 348) is light-weight and and men (JN 135) has been extended by imprints or embroideries. Please
at the same time warming. Thanks to by colour navy for example. do not hesitate to contact the hotline
its three-layer functional fabric with Practical and functional jackets can for orders, advice and questions.
TPU membrane, the sophisticatedly also be found in the latest collections Information is also available on
handled jacket is wind-repellent, Teamwear and Safety & Workwear. www.fusiblesystems.co.uk.
breathable and waterproof. Underarm One example is functional Team Rain
| 10 | April 2009 www.printwearandpromotion.co.uk
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