GOLFWEAR FOCUS PASSED:Layout 1 16/03/2009 15:07 Page 39
GOLFWEAR
A round to remember with Nike
The golfing world has plenty of possibilities for the printwear market. With the emergence of
major high street brands on to the scene, its potential can only gain further momentum. Neill
Barston quizzes Jim Smith of NIKE Golf about its latest range being distributed through BTC.
1. How does Nike feel about entering the UK made golf look different and it has made 4. What has been the company's approach to
printwear market with products including the what you wear an important ingredient designing its sporting goods?
Golf Dri-Fit Tech Solid Polo shirts, caps and in how you perform. Nike Golf led the “The mission for the Nike brand is to
associated goods including umbrellas? way in the use of technical fabrics in golf bring innovation to every athlete in
“We have always had corporate business fashion by introducing features such as the world. Bill Bowerman, Co-
on our radar, and are now in a position to moisture management, dimension of Founder for Nike said “If you have a
execute on our strategy. Visiting the UK stretching, sweat zone ventilation, body, you are an athlete.
Printwear show allows us to view the evaporation and airflow, lightweight Nike Golf’s mission statement is to
latest technologies, and align our compression for range of motion, seam become the most desirable golf brand
business needs with the market.” free, no sew and much more.” for people who love the game.
It is Nike’s nature to innovate that
2. What do you believe makes Nike products 3. Is the golfwear market an expanding area of has made us a leader in sport for
(such as those listed above) stand out as business for Nike and will there be further more than 30 years. That same belief
being special? developments to come? and unrelenting passion has driven us
“Nike Golf takes pride in the fact that it “We strive daily to maintain very best in to become the Number 1 golf apparel
was the original pioneer and leader of technical innovation combined with a brand in the game.
incorporating technical fabrics into golf flair and passion for style. Our style is 5. How much does having stars such as
apparel design. Thanks to us, as the unique, blending traditional designs with Tiger Woods using Nike golfing help with
number one golf apparel company in the modern silhouettes, for an overall look marketing and sales of your products?
world, the days of strictly cotton polo’s that is progressive yet respectful of the “Our relationship with Tiger is very
are over. game itself. We lead the way in technical important and one that we hope will
Through the years, Nike Golf’s apparel fabrics and will continue to evolve and last a lifetime. There is no question
category has galvanized the golf industry bring new technologies to the golfer that our athletes create an interest in
by inspiring onlookers to view golf which will aid their game as well as demand for our products.”
fashion differently. In so doing, we have making them look good.”
BTC ACTIVEWEAR
BTC harness the power of NIKE
When it comes to ‘iconic’ there’s no bigger shaft, featuring an
brand than Nike who head up BTC activewear’s innovative ‘pinchless’
Golf section for 2009: the superb quality range design opening and
includes a number of key items including a custom contoured
choice of Polos, Baseball Cap and Umbrella. 100% ergonomic
The Nike Golf Dri-Fit Tech Solid Polo is made handle for control and
from 100% polyester, is available in a choice of comfort complete with
5 colours and features a 3 button placket, fully swoosh design on both
fashioned collar with Spandex and set in sleeves the handle and
complete with that iconic swoosh logo. This canopy.
popular shirt is also available in a stripe version BTC activewear carry a number of other stretch outshell this superb technical jacket
in a choice of 4 colours. brands’ golf garments including a choice of Polo features front pockets with laser cut bonded
The ladies version is the Nike Golf Dri-Fit Tech shirts from Kustom Kit including the KK405 waterproof zips, sealed seams and moulded
Pique Polo and features a 5 button placket, is Augusta Premium Polo. New for 2009 this is laser cut adjustable cuff tabs. BTC activewear
available in white or black and in sizes XS to made from 100% combed cotton pique and also run a number of Golf accessories including
XL. The Nike Golf Dri-Fit Structured Blank Cap features a comfort finish cuff seams, taped back a wide choice of Bolle sun glasses and Result
features a snagless back closure and is available neck, slanted placket and tape reinforced Headwear’s range of caps.
in a choice of 4 colours – white, black, pro blue shoulder seams. For more details tel 0121 505 5177, e-mail
and sport red. Stormtech offer a large choice of shell jackets
co9@btcactivewear.co.uk or visit
And to complete the set is the Nike Golf including the new XG-1 Men’s Trident Microflex
www.btcactivewear.co.uk
Umbrella: a lightweight reinforced fibreglass Storm Shell. Waterproof and breathable 4-way
www.printwearandpromotion.co.uk April 2009 | 39 |
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