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Jacquie Sedman (left) with her mother and
regular helper, Hilary Lofthouse
Franchisee of the Month
Loving every minute of musical fun
This issue’s Franchisee of the Month, Jacquie Sedman, is the Durham franchisee
of Musical Minis, a pre-school fun time music group for babies and toddlers
J
ACQUIE SEDMAN has always enjoyed working with children, having Karen Sherr provided all the information and con dence that Jacquie needed
quali ed as a nursery nurse. Her hard work and enthusiasm were to proceed with starting her own business. “Karen’s approachable, friendly
recognised in her role as deputy manager of a private nursery but the nature shone through and made me feel at ease. I reeled off a great many
long hours nally took their toll and she decided it was time for change. Since questions, all of which were answered,” says Ms Sedman. “I didn’t even look
April 2005, Ms Sedman has successfully led the Durham franchise of Musical into any other opportunities as I immediately felt this was right.”
Minis and has loved every minute. Having taken the time to discuss and analyse all the information with her
“Rather than bene t an employer, I wanted to bene t myself for my hard family, it wasn’t long before Ms Sedman owned her own business. She has
work and enthusiasm. I also wanted a career established her territory in and around Durham
“The success of my business has
which was exible to t in around my family,” and has also taken on the role of regional
says Ms Sedman. “I was working an average
been incredible and I very rarely
manager for Musical Minis in the North East.
50 hour week and realised that things couldn’t
have vacancies in my sessions as
“I have found the ideal career to t in with
continue the way they were.”
word of mouth is so powerful”
my family life and I am earning more than I
With the internet as her main resource, Ms did when working a 50-hour week!” says Ms
Sedman searched to nd the ideal solution. She considered several options Sedman. “My ambition is to employ staff and utilise my entire territory. I’d like
but when she discovered franchising, she knew she had found just what she to train and monitor other Musical Minis franchisees and aid them in having
was looking for. Franchising would enable Ms Sedman to be her own boss but similar success with their businesses.
have the support of an established business model. “I soon discovered that “The success of my business has been incredible and I very rarely have
franchising offered the bene t of working alone but help was always at hand vacancies in my sessions as word of mouth is so powerful,” continues Ms
should I need it. It would allow me to bene t from my own efforts rather Sedman. “Not only are the children very special to us, we also share great
than striving to please an employer. Now I could dedicate myself to my own friendships and positive experiences with the parents making it all very
clients and use my reputation with children to be successful.” rewarding.”
With Ms Sedman’s childcare quali cation and experience she narrowed Running a business requires support from the family and Ms Sedman’s
the search for the ideal franchise. She comments: “My determination to use Musical Minis franchise is no exception. “My family are very supportive,
my skills set and have total job satisfaction was paramount and I discovered particularly my mum. She came to help me for the rst few weeks and
that Musical Minis would enable me to do that.” has been there ever since! She works with me
Having decided that Musical Minis ticked all of IN BRIEF voluntarily at every session and the children adore
the right boxes, a visit to the company’s website
NAMES:Jacquie Sedman
her. I am very lucky to have such an asset.”
couldn’t have been more timely. “I could remember
COMPANY:Musical Minis
Karen Sherr, co-founder and managing director
that the Durham franchise had been running for FRANCHISE AREA:Durham of Musical Minis, says: “I’m nominating Jacquie to be
a number of years previously and on visiting the
BUSINESS CATEGORY:Children’s musical
“franchisee of the month” because she has such a
website I discovered that the same area was for
groups
positive, can do attitude. Her enthusiasm is infectious
sale. It was meant to be!”
NOMINATED BY:
and it is no wonder that her business has grown so
Karen Sherr, co-founder and managing director
A swift phone call to Musical Mini’s founder well and has been so successful.” �
Why not reward a successful franchisee for their achievements by nominating them as Franchisee of the Month? Please provide information for all sections and a
print-quality photo of the nominee and send it to: Business Franchise, One Victoria Villas, Richmond, Surrey TW9 2GW or email
editor@circlepublishing.net
February 2009
www.businessfranchise.com
BF096_FranofMonth_FEB09.indd 1 7/1/09 13:50:51
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