64
Franchises from £10,000 to £20,000
LighterLife
Investment level:
s
£14,100
f
o
c
u
Website:
www.lighterlife.com
Email:
businessteam@lighterlife.com
Phone:
01279 636 988
f
r
a
n
c
h
i
s
e
classification:
Diet and tness
pro table and has gradually built over the
past four years. I am very happy with the
success I’ve had with LighterLife and am
pleased with the annual pro ts I make. As
the business has grown, I’ve employed three
people to help me run it.”
A typical working week for Ms Bate
will involve her assistants seeing to all the
administration including emails, phone calls
and helping any clients with any needs they
may have. “I arrive at the of ce at around
5pm on a Monday evening and hold groups
till around 10 - 10.30pm. On a Tuesday
morning I run groups until around 1pm and
Gina Bate before... ...and after
in the afternoon I sit down and plan some
marketing or advertising ideas. The rest
LighterLife switch
of the week I run evening groups. During
the day I have the exibility to spend my
time as I wish but I also make sure I attend
The industry leader in obesity management, LighterLife has
courses run by LighterLife. I’m also always
available to speak to any of my clients.
more than 270 franchisees. One of them, Gina Bate, has found
“My groups last for one and a half hours.
During the groups my clients are weighed,
that her business has yielded both results and bene ts…
measured and have their blood pressure
checked. Their Foodpacks are handed out
L
IGHTERLIFE is the industry leader managed to achieve this by placing her own
“Running my
and the money is collected. Once this
in obesity management and was success story in the local newspaper. Once
business has
is complete we move onto the meeting
launched in 1996 by the founding people saw it, she got lots of enquiries. where clients take part in activities which
directors who were inspired by their “The best thing about working under
been very
are based on personal development. These
own experiences of obesity to devise an the LighterLife umbrella was that I received
pro table
activities often include techniques from
intelligent lasting solution. lots of support from Central Of ce,” says
and has
cognitive behavioural therapy (CBT) and
Since its launch, it has pioneered a Ms Bate. “I was encouraged to create a transactional analysis (TA). I try to make
weight-loss and weight-management business plan and there was a dedicated,
gradually
sure that these sessions are interactive so
programme that works effectively, quickly experienced person at Central Of ce who
built over
that everyone feels part of the group.”
and safely for clinically obese people with would talk through ideas.”
the past
A key bene t of LighterLife is the amount
three stone or more to lose. In 2008, Marketing has been a successful tool in of marketing support that’s available. “Not
LighterLife extended its programme to Ms Bate’s business. “One of the rst pieces
four years.
only do they raise brand awareness with
incorporate clients with only one stone or of marketing I did that was extremely I am very national advertising in the press and TV,
more to lose and has already enjoyed a successful was setting up a LighterLife stand
happy with
but they also offer great ideas and supply
tremendous response. in my local shopping centre to encourage regional adverts which are extremely
LighterLife now has over 270 franchisees people to come up and nd out more.
the success
professional,” says Ms Bate. “Another great
and has helped over 100,000 people lose As a result of this many clients joined the I’ve had with thing for me as a counsellor is the continuing
weight and keep it off, by changing the way programme.”
LighterLife
professional development courses that are
they eat, think – and live. Ms Bate enjoys her franchise for a offered by LighterLife in order for me to
Gina Bate has been a LighterLife number of reasons. “There are so many
and am
build my skills and learn new things.”
counsellor, successfully running her own things I love about running my business pleased with For those who are passionate about
franchise, since 2004. “I chose to invest including meeting lots of people from all
the annual
helping people and want to run a
in LighterLife because I took part in the walks of life. It is wonderful that my clients business that is not only pro table, but
programme myself and was really pleased are able to share their feelings with me and
pro ts I
that can really make a difference then nd
with the results,” she says. trust me this much. It is also great to be make” out more about the LighterLife business
It took six months to set up and start part of my clients’ weight-loss journey and opportunity by calling the company on
running Ms Bate’s business and she soon to see their personal development. 01279 636 988 or visit the website at
had in the region of 50 clients. Ms Bate “Running my business has been very
www.lighterlife.com. �
February 2009
www.businessfranchise.com
BF064_LighterLife_Feb09 x.indd 1 7/1/09 13:35:53
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