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Franchises from £50,000 to £100,000
Dream Doors, which won a number of awards last year, has been bullish in
the downturn and is still growing in 2009…
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Sweet Dream
“S
OME BIG kitchen retailers are paring down Dream Doors’ Nottingham franchisees, Trevor and Anne
“In the entire
operations or are closing up for good, but Conduit, were also nominated for the Franchisee of the
history of
Dream Doors continues to open more Year Award, nally making it into the top nine out of many
showrooms across the country,” says the founder of the thousands of potential candidates. On top of that, the
Dream Doors
UK’s largest kitchen facelift franchise, Troy Tappenden. “We company won a further non-industry prize at the National
– and despite
now have 25 showrooms nationwide with more preparing Training Awards for its outstanding sales programme for
what’s going
to start trading in the coming months. We’re the biggest franchisees, devised by training company Virada. Colin
kitchen facelift franchise in our sector, and the best at what Jackson, the UK hurdles champion, presented the prize to
on in the wider
we do. During the credit crunch, we’ll continue to position the Dream Doors team.
market – there
the company as a market leader by doing what we’ve Alex Waite, Dream Doors franchise recruitment
has never been
always done, which is provide excellent products, excellent manager, says: “The shelves in the of ce are starting to sag
customer service, and awless kitchen facelifts.” under the weight of the awards. It’s been a head-spinning
a better time
So contrary to wallowing in the current doom and year. But when I think about how hard everyone at head to sign up as a
gloom pervading not just the home improvement sector, of ce has worked for the network of franchisees, and
franchisee”
but the entire economy, Dream Doors is xed on bucking how the franchisees have reciprocated by pushing their
the downturn, something that is evidenced in both the sales and pushing the brand, every prize and accolade
company’s attitude – and its bottom line. we’ve been given is well deserved. In the entire history of
Mr Tappenden adds: “We’re still smiling, we’re ghting Dream Doors – and despite what’s going on in the wider
the negativity and we’re winning. We’ve got to stay positive market – there has never been a better time to sign up as
and committed to our franchisees, so that they can stay a franchisee.”
positive and committed to their customers. Ultimately Why is Dream Doors faring so well? Mr Waite believes
it’s about upholding the ethos of Dream Doors… always that, because a kitchen makeover is a genuine cost-saving
keep improving.” alternative to a traditional kitchen re- t, and because the
Mr Tappenden’s drive and enthusiasm have certainly end result is often just as impressive, people affected by
paid dividends over the last year. The company has the economy are choosing it as their preferred option. In
scooped various awards, including the trophy for Brand addition, a makeover simply entails swapping old doors
Builder of the Year at the Franchisor of the Year Awards. and drawers with made-to-measure replacements, and can
February 2009
www.businessfranchise.com
BF086-087_DreamDoors_dpsFEB08 x.indd 1 7/1/09 13:46:28
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