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A taste for business
McDonald’s gives its franchisees many rewards for the hard work that
they put in. John Bensalhia meets one such franchisee, and investigates the
background to this progressive brand…
C
OS CONSTANTINOU is a busy man – and Previously, he had been involved with various businesses,
“You can do
would have things no other way. He has  ve including Wimpy restaurants, his own chain of sports
your own thing,
McDonald’s franchise outlets under his belt, shops and, most prominently, his shoe factory business.
and plans to take on more in the future. Having been But there were changes afoot.
but with the
part of the McDonald’s franchise network for 20 years, “I was actually looking for a new business,” he
support of a
he has become the  rst franchisee in the UK to sign remembers. “I then thought about McDonald’s, I
universally
up to a new 20-year term, allowing him to expand his regarded them as a very professional out t and was very
business further. impressed by their cleanliness and high standards.”
regarded brand.
Turn the clock back to October 1988, when Mr Initially, there were no opportunities. But he
McDonald’s
Constantinou opened his  rst franchise in Lewisham. had better news the second time he approached
is a brilliant
McDonald’s, and when he heard that there were
franchise possibilities, he applied for an interview. He
company to
was given the chance of doing a week’s unpaid on- work with
the-job training, which convinced him that this was the
because of
vocation for him. “I thought that their standards were
absolutely exceptional,” he says. “And I wanted to be a
that and the
part of that.” dedication it
He went before a panel of leading McDonald’s
shows to its
executives that included the then president and vice-
president in the UK. To his delight, he was accepted, and
franchisees”
began a nine-month period of formal training, and once
that was completed, he was offered the Lewisham store
in October 1988.
The McDonald’s franchise is an outstanding
opportunity for those with the right business acumen.
Commitment is the watchword when it comes to this
franchise. McDonald’s only takes the best, and while the
potential rewards are there, they are there to be earned
February 2009 www.businessfranchise.com
BF020-021_cover story_FEB09 x.indd 1 7/1/09 14:18:19
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