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Growing Your Own Business
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Conference programme
Friday 30 January 2009
Saturday 31 January 2009
Perry Wilson is the founding director of Sara Murray developed buddi after becoming
InsureandGo. With over 20 years’ experience in separated temporarily from her daughter while
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the insurance industry, he has a fresh, straight- shopping. Previously, she founded Ninah, the
talking style. marketing optimisation consultancy, as well as
online general insurance marketplace
confused.com
Perry Wilson Sara Murray
Opening Address Keynote Address
10.45am – 11.15am 10.45am – 11.15am
The successful entrepreneur Excelling as a business leader
��What it takes to be a successful entrepreneur ��Establish a vision of growth and setting achievable targets
� Taking on the challenge - turning your ideas into a reality � Using innovation to stay at the forefront of your business
� Setting short-term milestones that positively impact long-term goals � Overcoming challenges to reach your goals
� Motivating yourself to succeed in business � Advice and tips from a leading businesswoman
Perry Wilson, co-founder, InsureandGo Sara Murray, founder,
buddi.co.uk
12.00pm – 12.30pm 12.15pm – 12.45pm
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Growing your own business through franchising Protecting your business against the unknown
� Why franchising can provide a suitable growth strategy for your business � What is business continuity planning?
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� Assessing whether franchising is right for your business � The bene ts of securing the long-term future of your business
� Steps to take when developing your franchise network � Understanding the risks and knowing what to plan for
� Top tips for new franchisors � Developing a plan that responds to customers, opportunities and
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Brian Smart, director general, British Franchise Association external threats
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Ben Rapp, CEO, Managed Networks
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1.45pm – 2.15pm .
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How to run a cost-ef cient business 1.30pm – 2.00pm
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� Bene ts of reviewing your business processes Generating new sales leads w
� Evaluating tasks and measuring achievements � De ning a strategy that suits the current economic climate w
� Optimising your work- ow and improving output � Strategies to generate more interest
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� Practical checklists to guide you through various aspects of business � Following up and managing sales leads
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Natalie Perillo, managing director, MyRuby � Turning leads into customers
Andy Preston, head trainer, Outstanding Results
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3.15pm – 3.45pm
Everything you need to be effective at marketing 3.00pm – 3.30pm
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� Do you understand the needs of your target audience? The ultimate search engine marketing strategy
� Developing a competitive edge over your competitors � Why search should be an integral part of your marketing plan
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� Choosing effective marketing channels within budget � How SEO can increase your search engine listings
� Alternative marketing approaches for SMEs � Choosing keywords that bring customers to your website
Brad Rosser, founder and chairman, Better Stronger Faster Group � Useful web optimisation techniques
Craig Upton, managing director, Weblinx
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More information
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To nd more information on speakers and exhibitors at Growing Your
Own Business, visit
www.sme-events.com
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For further information about exhibiting, please call the team on 020
8394 5277 or email
sme-events@vmgl.com
www.businessfranchise.com February 2009
BF047-051_GYOB_Content_FEB09 x.indd 5 7/1/09 13:25:00
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