60
Franchises from £10,000 to £20,000
e
f
o
c
u
s
Helping the nation
a
n
c
h
i
s
to tackle obesity
f
r
Having helped to combat obesity since 1976, Dietcare is looking to recruit
more franchisees to carry on as a top leader in its eld
D
IETCARE HAS been in the healthy eating, weight All Dietcare franchisees will be trained in the Royal
“Our
management business since 1976. Over 30 Institute of Public Health practices and will be awarded
government is
years’ experience helping struggling slimmers RIPH quali cations, in order to acquire referrals from
to achieve their dream of healthier, slimmer bodies has the medical profession. Dietcare is the only slimming
so concerned
endorsed the company as a leading authority in the eld organisation that has the RIPH quali cation.
about the huge
of obesity. Motivation and listening ability as well as a genuine
increase in the
“Our government is so concerned about the huge desire to help struggling slimmers are essential qualities
increase in the nation’s obesity that strategies and massive necessary in all Dietcare franchisees.
nation’s obesity
funding is being targeted to resolve this problem. This In 1998, a pilot scheme to launch Dietcare’s rst
that strategies
opens a niche market for Dietcare franchisees,” says franchise operation commenced. This was based on
and massive
Norah Elizabeth Lane, founder of the company. franchise owners operating on a one-day-per-week
Dietcare weight loss clinics offer their customers basis. Over the next 10 years, Dietcare expanded its
funding is
a unique and professional service, which enables the network using this model. Experience and demand have being targeted
franchise owner to build a highly successful business. demonstrated that the time is now right to widen the
to resolve
Dietcare franchisees support all clients with individual franchise opportunity even further. Dietcare’s new revised
appointments on a one-to-one consultative basis. The package now enables franchise owners to develop their
this problem.
head of ce dietetic team constructs all healthy eating plans business into a full time clinic, if they wish. For the more This opens a
based on information gathered by the franchisee. These ambitious owner, with real commitment, it is possible to
niche market
individualised healthy eating plans are then forwarded via expand the business and operate several clinics in their
our intranet to each franchisee, who explains them to the protected territory.
for Dietcare
client at the following consultation. Ms Lane says: “Our objective is to make Dietcare a franchisees”
The medical profession has referred many patients to household name in the UK. This re-launch gives us the
Dietcare franchisees, so it is important that the franchisees competitive edge. With our vast experience, we know
have the con dence to know they are fully supported what our customers want from a diet clinic and our new
from head of ce. franchise training package has been developed to provide
Dietcare private consultations are held in medical this. It is our intention to expand our network of dietcare
centres, clinics or high street beauty spas. These premises
are usually initially rented on a daily or weekly basis thus
cutting out the need for long leasing agreements. Advice
and assistance in nding suitable venues is
provided by the Dietcare training team.
February 2009
www.businessfranchise.com
BF060-061_DietCare_dpsFEB09 x.indd 1 7/1/09 13:29:22
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