32
customers err towards keeping their vehicles longer in these straitened have welcomed our new marketing ideas, bringing more pro t and
nancial circumstances, rather than replacing them, automotive services customers back to the dealerships. We have noticed a signi cant
become increasingly in demand.” upturn in work for the general public.” He says that this can be
However, change is inevitable, and the prospect of an improvement attributed to people keeping their cars for longer instead of buying a
c
u
s
in the economic climate lurks around the corner. This is still good news new one.
for the automotive services sector, though. “Growing volumes of cars He believes that there is going to be enormous growth in the
on the road and concomitant congestion leads to increased incidence SMART repair sector in the next couple of years. “Our goal is to be
of minor damage to paintwork and increased demand for repairs,” regarded as the best within our industry,” he says. “We will do that
comments Mr Evans. “For the automotive services sector, it’s a win-win through bringing on quality franchisees and continuing to produce
m
a
r
k
e
t
f
o
outlook!” innovative sales strategies. I feel that we are making great strides to
Car Medic’s managing director, Andy Hack, agrees. “The credit crunch achieve that.”
is having a very positive effect on the pro tability of our already very One advantage of the SMART repair system is that it helps to protect
‘investable’ franchise packages,” he says. “Each one of them offers the environment, as parts are repaired instead of replaced, thus saving
innovative, convenient services to the end customer as well as massive huge amounts of time, money and materials. “I saw the outstanding
savings versus the traditional alternatives. This means that all operators potential of these services right back when the company began in the
are offering something to the public that is getting extremely hard to early 1990s,” says Car Medic’s Mr Hack. “Our R&D team is dedicated
nd – high quality at a low price.” to sourcing and creating franchise packages which work in all economic
Two of the most popular automotive franchise sectors relate to climates and will pro t the franchisee and the customer.
valeting and SMART repairs. SMART (Small to Medium Area Repair Nationwide, Car Medic’s operators have seen a 20% increase in
Technology) technology enables franchisees to make invisible repairs demand for repair services during the turbulent economic period.
to minor scratches, bumps and scuffs to car bodywork – the bonus is Many operators are booked up to four weeks in advance. “In fact, many
that this work is done quickly and cost effectively. This means a golden operators have more work than they can possibly handle alone and in
opportunity for potential franchisees, as – due to the current economic the midst of the UK’s redundancies and bankruptcies galore, are actually
crisis – automotive sales have been affected. recruiting more staff! The group has sold more franchises in the quarter
“The automotive market, particularly car sales, is going through a to December 2008 than ever before.”
tricky time with the recession,” says Mark Llewellyn, managing director It’s enough to make you want to get in your car and take a leisurely
of Revive! “We have noticed that the more savvy dealers drive… ��
PCC
PROFESSIONAL CAR Cleaning (PCC) was launched by
the ChipsAway management team in 2006 and has become
the fastest growing mobile valeting franchise in the UK.
Operating from a smartly liveried, fully equipped VW van,
PCC franchisees provide professional car valeting services
to a huge marketplace, using a comprehensive range of high
quality products that have been developed exclusively for
PCC. Potential customers include private individuals as well as
corporate clients, creating the opportunity for franchisees to
build a regular, repeat order customer base and so enhancing
the value of their investment.
PCC franchisees are highly trained, professionally presented
and equipped with a market leading product range exclusive
to PCC. Franchisees benefit from the experience of the
ChipsAway management team and from association with
the high quality brand and established network of its sister
franchise.
PCC franchisees receive a comprehensive training
course – including a specialised sales and marketing module
and individual support on their territory in the early days
from an experienced member of the PCC management team.
Again, in common with ChipsAway colleagues, a telephone
helpline is available to all franchisees and a 24/7 Call Centre is
available to gather new business leads and pass them to local
franchisees.
Starting at only £9,995 + VAT, PCC is one of the most
accessible and best value franchises available in the automotive
services marketplace. PCC franchisees are hard working, self-
motivated people who
Minimum total Investment:
take great pride in a
£9,995 + VAT
job well done. They are
Website:
www.procarclean.co.uk
friendly, personable and
enjoy working out and
email:
info@procarclean.co.uk
about. As with ChipsAway,
Phone: 0800 131 3301
no previous experience is
Franchise classification:
required.
Automotive
February 2009
www.businessfranchise.com
BF029-033_Market focus_FEB09.indd 3 7/1/09 14:19:38
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