30
T
HE TRAIN’S just arrived 15 minutes late (again). The carriage There are many advantages to franchising, as opposed to starting a
is more akin to a cattle truck, on top of which, beleaguered business from scratch. Mr Evans says that these include the presence of
customers pay exorbitant prices for the ‘privilege’. It’s little an established brand name (customers are more likely to select a name
wonder that more people regard their cars as the
“As customers err towards
they recognise and trust), a proven business
c
u
s
transport of delight. And automotive franchises model with a track record of success, and the
do their bit to make motoring so pleasurable.
keeping their vehicles longer
ongoing support of an experienced, professional
Lloyd Evans, chief executive of ChipsAway and in these straitened nancial management team behind you. “Research
PCC, believes franchising will fare well during
circumstances, rather than
undertaken by NatWest and the British Franchise
r
k
e
t
f
o
the recession. “Those who have long cherished Association bears this out,” he says. “Success rates
m
a
an ambition to be self-employed seem often
replacing them, automotive
for franchises are signi cantly higher than those
to choose periods of economic uncertainty to services become increasingly for lone start ups.”
‘take the leap’,” he says. “This is probably due
in demand”
Although the news from car manufacturers
to reduced sense of security in employment and retailers may be gloomy, with new sales
and an impulse to take control of their own destiny. Some are made substantially down, the current economic outlook presents a positive
redundant and decide to invest in their own business rather than risk opportunity for the automotive services sector. “Automotive services,
being made redundant again. For a number of good reasons – a large, such as paintwork/alloy/interior repairs or providing a protective coating
self-replenishing marketplace, resilience to recession, good cash ow, job as part of a valet, enhance the value and therefore extend the life of
satisfaction, independence and exibility of hours – automotive services vehicles, as well as keeping them looking good,” Mr Evans explains. “As
franchises do particularly well.”
(continued overleaf)
REVIVE!
REVIVE! WAS created in 2004 following a management buyout of a
Canadian master franchise. The directors of the business created the
brand and invited existing franchisees to rebrand. Mark Llewellyn is
managing director and Terry Mullen recruitment director. There has
been considerable growth in the business concept since the rebrand
took place –the network currently comprises 50 franchises and 75
vans.
Revive! is looking for business-minded individuals who want to
grow a business rather than a man in a van. This concept is carried
throughout the franchise model: Revive! says the training is longer,
territories larger and franchisee support closer and ongoing. The
whole franchise package costs
Minimum total Investment:
£17,500 + VAT, although
£17,500 +VAT + working capital
franchisees will still need a van the business system – those who will work hard and trust in their
Website:
www.revive-uk.com
and working capital. franchise model tend to be the most successful.
Phone: 0800 917 4379
Ideal franchisees have drive Since Revive! is a van-based, mobile business that can be run
Franchise classification:
and determination to persevere. from home, this means that the overheads are generally low and
Automotive
Franchisees must also follow pro tability can be very high.
CHIPSAWAY
matter of hours and at a fraction of the price of a traditional body shop
repair.
Currently there are more than 350 successful ChipsAway franchisees
across the UK, with a growing network of master franchises worldwide.
Franchisees have the option to operate either from a strikingly liveried
vehicle, customised as a mobile workshop, or from a static ChipsAway
CarCare Centre.
A growing number of franchisees develop their business to the point
ONE OF the major players in SMART repairs, ChipsAway boasts a widely where they have a CarCare Centre and also provide a mobile repair
recognised, market leading brand name and has a strong reputation service. In either case, ChipsAway franchisees enjoy a comprehensive
for delivering high quality repairs, professional customer service and training course, including a specialised sales and marketing module, as
unbeatable value for money. Operating costs are low and return on well as one-to-one mentoring by a business developer (an experienced
investment is rapid – franchisees start to make money from day one. ChipsAway franchisee). ChipsAway co-ordinates and supports a
ChipsAway International is the dominant brand in the SMART (Small professionally organised business launch and franchisees can also expect
to Medium Area Repair Technology) repairs sector. The ChipsAway ongoing support both from the National 24/7 Call Centre, which passes
system, rst developed in the sales leads to franchisees, as well as from the dedicated franchise support
Minimum total Investment:
US and introduced to the UK team at head of ce.
£22,500 + VAT
15 years ago, enables franchisees The franchise cost is from £22,500 + VAT. ChipsAway franchisees tend
Website:
www.chipsaway.co.uk
to provide high quality cosmetic to be proactive, practical and self-con dent people, determined to build
Phone: 0800 731 6914
repairs to minor automotive a successful business. Franchisees come from all walks of life and different
Franchise classification:
paintwork damage – such as age groups - no previous experience is required, as the system is easy to
Automotive
scratches, scuffs and chips – in a learn and use.
February 2009
www.businessfranchise.com
BF029-033_Market focus_FEB09.indd 2 7/1/09 13:17:00
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