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therefore be completed in as little as one day. Customers advantages we have over multiple-outlet kitchen companies Above: Dream Doors’ Lincoln showroom.
don’t even have to empty their kitchen cupboards while the is that, because the customer deals directly with the
Opposite: Dream Doors Northants
work is being carried out! business owner (the franchisee) from the beginning to
“None of the household names in the kitchen industry the end of a job, the elements of quality and consistency
can offer this unique service,” says Mr Waite. “They can only Dream Doors is built on are maintained. There’s never any
rip out the old kitchen, including the perfectly recyclable deferring to a third party manager when things go wrong.
carcasses, and replace the whole lot. This is a lot of It’s always down to the franchisee.
unnecessary disruption and wastage for customers, many “This direct connection between customer and
of who really only want their kitchens to look nicer, or franchisee helps build and maintain trust, and is something
bene t from modernisation. Even in cases where there’s a Dream Doors’ customers love. They are given the business
little bit more work to carry out, Dream Doors franchisees card of the franchisee, and can contact them at any
can easily replace worktops and sinks – and the results are time. This approach undoubtedly helps good customer
stunning!” relationships to develop – something that the many
Every Dream Doors franchise is independently thousands of recommendations that can be found on
Dream Doors
monitored by Check-a-trade, where customers can Checkatrade.com attest to.”
feedback on product, service and value for money. In addition to this, customers pay just a 50% deposit,
Customer satisfaction is extremely important to Dream completing the balance only when they are completely
Classifi cation:
Doors, and a signi cant proportion of the facelifts carried satis ed. This helps the customer stay in control, overcomes
Retail & home
out are originally generated by customer referrals, as most objections and means that everyone within Dream
Mr Waite con rms: “A referral is the highest accolade a Doors needs to work hard to keep the customer happy.
improvement
franchisee can have because somebody who has already Perhaps one of the things that most potential franchisees
bought from them, has had them  t their new kitchen, interested in buying a Dream Doors franchise are surprised
Investment level:
and is satis ed to recommend them to somebody else. at is the fact that they are not expected to learn the
Effectively, the satis ed customer is putting reputation on intricacies of kitchen installations overnight. In fact, they
Franchise fee £19,825 + VAT
the line, so it becomes a real responsibility for franchisees need never pick up a screwdriver, wrench or hammer. The
Total investment: c. £60,000
to carry out a pristine job.” head of ce team (in particular the regional managers) help
Fortunately, nearly all of Dream Doors’ franchisees score source, interview and recruit a quality  tting team on behalf
Website:
a very high nine-out-of-10 (based on various criteria) of all new franchisees.
www.dreamdoorsltd.co.uk
on checkatrade.com, a performance that can be largely So the only ‘tools’ a Dream Doors franchisee really
Email:
attributed to the extensive training Dream Doors gives to needs are motivation to build a successful business and the
all its franchisees. ability to manage a small team of people.
alex@dreamdoorsltd.co.uk
Mr Waite adds: “With Dream Doors, there’s no high For more details, contact Mr Waite at Dream Phone:
pressure sales from sharp-suits who won’t leave the Doors on 02392 604630 or alex@dreamdoorsltd.co.uk or 02392 604630
home until they have struck a deal. In fact, one of the key visit www.dreamdoorsltd.co.uk. �
www.businessfranchise.com February 2009
BF086-087_DreamDoors_dpsFEB08 x.indd 2 7/1/09 13:46:45
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