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Regional News Blaze Wins 3-Way Pitch for Unity Scheme

Manchester-based property specialists, Blaze Marketing have been appointed as the retained design and branding agency for Unity, a new award-winning development covering an area of approximately 250 hectares (618 acres) in Doncaster, South Yorkshire.

Unity is one of the largest regeneration and infrastructure projects of its kind in the UK and will deliver a mixed-use development of regional importance. The joint venture development is being carried out by Waystone and Hargreaves Land.

Developer Waystone worked with Doncaster Council‘s Planning and Major Projects teams along with the Homes and Communities Agency to develop plans for this scheme comprising over 3,000 new homes in a broad range of settings and styles, a new town centre, offline marina, school and transport hub.

Blaze Marketing has been instructed to provide brand development, website and full marketing collateral for the development. The brief was to promote the awareness of Unity, attracting commercial occupiers and house builders, plus raising the profile to the stakeholders and local communities. The new website breaks down each element of the scheme to clearly identify the opportunities.

Andrew Johnson at Hargreaves Land, the joint venture partner commented: “Blaze Marketing stood out as an experienced and qualified team that clearly understood the brief and demonstrated creativity and enthusiasm. We are excited to have them on board to help us promote such a fantastic project. The website was delivered and launched last week along with the new branding, all of which justified our decision.”

Daniel Bourmad, co-founding director at Blaze Marketing, commented: “This is an extremely exciting brief. We have a strong track record in creating and implementing strategic property campaigns and look forward to delivering a highly successful campaign for the development partners.”

Unity is an ambitious project which aims to deliver 7,000 new jobs to the region through a wide range of employment opportunities and create a new community for South Yorkshire. The new link road ‘Unity Gate’ will provide a new 2.9 kilometre (1.8 mile) route from junction 5 of the M18 motorway.

The website can be found at: for further information.

Regeneration Project Transforming Historic Farsley Mill

Owners and directors John and William Gaunt have invested £7 million in Sunny Bank Mills during the past ten years to regenerate the 10- acre site and to reclaim its status as the prime employer in Farsley. Now the central part of the flourishing estate is being remodelled to create open spaces and to re-establish the prominence of historic mill buildings. The main contractor is Leeds-based CBM Construction and the work is scheduled to be completed this summer.

Work is now well underway on the £2 million project called Weaver’s Yard, which will transform the historic Sunny Bank Mills complex in Farsley, near Leeds.

The iconic mills, once the home of Yorkshire Television’s Emmerdale and Heartbeat, are being regenerated by a high-quality modernisation programme which is creating inspirational working and living space for the 21st century.


William Gaunt explained: “We have already created 355 jobs at Sunny Bank Mills, with more than 80 companies on site. This new phase, which will be developed over the next few years, will ultimately create many more and regenerate these lovely old buildings. We now have the flexibility, the time and the confidence to deliver a sustainable future for Sunny Bank Mills.

Mike Haigh of Leeds-based property consultants Dove Haigh Phillips, who are joint marketing agents of the site with the Leeds office of JLL, said that this was one of the most significant mill regeneration projects currently being undertaken in Yorkshire.


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