PACKAGING WEIGHT DEBATE


THE BIG BEAUTY WEIGHT DEBATE


When it comes to packaging, is it more environmentally friendly to be featherweight, or durable and reusable? Or is the answer a marriage of both? Asks Julia Wray


T


he beauty industry is adopting an increasingly circular approach to its packaging, based around a reduce, reuse and recycle model. And while an interplay of all three elements is optimal, there is debate as to which mix of approaches suit which brands and products best. To dig deep into the benefits and limitations of lightweight ‘reduced’ packaging and ‘reusable’ options, which must crucially offer integrity, something often (but not always) going hand-in-hand with a heavier weight, Cosmetics Business asked industry experts to weigh in on the subject.


DEFINING LIGHTWEIGHTING First up, what exactly is lightweighting? For


26 June 2023


Benjamin Punchard, Mintel’s Global Packaging Insights Director: “Very simply put, lightweighting is making packaging with less material. “For a flexible pack, such as a pouch, this might be achieved by using a thinner film. For a rigid pack type, such as a bottle, it might require some shape redesign in order to maintain the same product volume and rigidity.”


Jesús Beneyto, Deputy General Manager at Faca Packaging, says his customers in the beauty sector ask for lightweighting in two ways: via an eco-design approach and/or a material switch. Eco-design, he says, is “the concept of designing with lower resources” and encompasses Faca’s jars developed with very thin walls and with all components – jars, lids and refills – engineered to


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