PRODUCTION/POSTAI AND MACHINE LEARNING IN VFX VFX VIRTUAL PRODUCTION
Framestore created the Taweret character in Moon Knight using an inhouse ML tool which dynamically simulates facial shapes. The opposi te page shows the comple ted character
any of the visually cumbersome dots and markers on their faces, and use AI to fully track and reconstruct a 3d performance of the face. This technique, often used in conjunction with faceswap and additional capture technology such as Medusa and Anyma is where AI really empowers creative talent to have the most flexibility to accomplish the stories they want to tell.” There is also the ability to use
tools similar to the widely publicised Dall-E 2, Midjourney and others that use natural language programming to generate original AI-derived art (though as anyone who has used them will attest, the results can be variable at best). While these will undoubtedly help to extend the creative pallets of the artists that use them with a little wrangling, it’s worth remembering that all this is just the start. “The really exciting thing is
realising it can be applied to solve a far wider range of complex problems than initially thought,” says Morris. “It’s not just limited to image processing tools. In fact, some of the more mundane applications such as automatically categorising our vast library of image elements such as
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skies, explosions, etc to make them easier to find, are the ones that have the biggest impact for our artists.” And it doesn’t stop there. As
AI deployments move from operational to systemic and begin to spread throughout the digital fabric of vfx organisations, so they are going to have impacts way beyond just artistic tools. Benoît Maujean, Global Head of Research, Technicolor Creative Studio talks of provisioning resources based upon data analysis of previous productions, while at Cinesite, Sciolette sees it improving “the accuracy and speed of processes like bidding, scheduling, resource forecasting, and more.”
Where do people fit in? Amidst all the talk of enhanced
productivity and increased automation of repetitive tasks, there is an inevitable concern about the future of the human operators in all of this. This is an old trope dating back to the industrial revolution and the Luddite unrest of the early 18th century. History shows that
Compute intensive workflows can run 10-100 times faster than previously possible
Manne Öhrström FRAMESTORE
sometimes the concerns have proved valid and sometimes they haven’t. Maujean, for ones, believes
that they aren’t this time either, certainly not in the immediate future. “The best example here
is that Photoshop has not killed photography, or digital editing software like Avid and Premiere has not killed editing,” he says. “It might hit some intermediate jobs like traditional stock image agencies, or maybe it will drive them to some market- places-oriented businesses, but
AI will not replace artists.” His take is that you still need
someone to define and refine the concepts, as with the prompt editing to generate digital images from natural language descriptions with the likes of Dall-e 2, and then to validate and iterate with your creation and production stakeholders. “As usual, artists like to have a great variety of tools to combine them to achieve their creative goals,” he says. “It will also mean more work for software engineers to arrange and maintain datasets and interfaces with the
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