SURVEY


PRODUCTION 100 INTRODUCTION


Shine TV: Hunted


Naked: The Apprentice


Many predict that streamer subscribers will fall as a result and could lead to platforms cutting back on commissions or asking for different kinds of programmes. “There has been a significant shift in the US and SVOD markets recently, and there is a sense that buyers will become more cautious while the fight for subscribers deepens if share prices continue to drop,” says Raw TV. “We have experienced a significant number of unscripted projects delayed or impacted in some way by the uncertainty in the market.” Raw reckons there could be a


growing streamer appetite for “lower cost programming / lower volumes” as a result. “With subscriptions falling for Netflix and the like, our production boom may well go bust quicker than anticipated,” warns Woodcut Media. Lime Pictures, meanwhile, thinks the outlook is uncertain. Lime says that political factors (possible Channel 4 privatisation and BBC licence fee freeze) combining with macroeconomic factors (the cost-of-living crisis and a likely squeeze on SVOD subscriptions) are “likely to reduce the commissioning momentum that has been generated post Covid.”


Going into 2023, it’s important not to underestimate the many concerns that indies have about the economy.


The outlook is unpredictable,


says Blink Films. “Will broadcasters feel bullish and scale up commissioning. Or will they fear tricky times ahead and make conservative decisions. All remains to be seen.”


Keeping focus


Amongst it all, there are also concerns that the arrival of the international streamers has led to the creation of an unequal production system in the UK – one where UK focused broadcasters find it increasingly hard to compete with the budgets of deep pocketed SVODs – amid rising fees and expectations. “This needs to be monitored carefully to ensure that, in the gold rush, we don’t lose sight of the things that are really important – and that starts with healthy and world class domestic films and series that speak to us and our country, as well as trying to appeal globally,” says Dancing Ledge.


Dancing Ledge concludes: “We are at our strongest and most vital when we are first and foremost making shows for ourselves. We have to ensure that we somehow don’t price those shows out of our own market and end up with a trickle of great UK content, as opposed to the river we currently swim in, by chasing the global streamer dream.”


Autumn 2022 P11


There has been a significant shift in the US and SVOD markets recently, and there is a sense that buyers will become more cautious while the fight for subscribers deepens if share prices continue to drop


televisual.com


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