ANGLING TRADES ASSOCIATION Kids on the bank? Yes, it’s happening...
Andrew Race, chairman of the Angling Trades Association, has been walking the the towpath with the CR&T...
A
ATA chairman, Andrew Race.
s I put pen to paper this month, the Pound is taking a beating on the exchange markets and interest rates are set to go up again, none of which we really need when the market still has Covid withdrawal symptoms, and the angling fraternity are more worried about their heating bills than their next session on the bank. Earlier in the month, I escaped the pessimism to present prizes at the Canal & River Trust’s Celebration of Young People and Fishing event on the Shropshire canal. John Ellis had been badgering me for a while to attend one of his C&RT junior events, and, as canal angling facilitated my entry into angling and it was relatively local, I thought it would be just the job.
Just shy of three hundred young anglers from across the country with varying skill levels, was a welcome sight, bringing back memories of my match angling exploits including All England Junior Nationals in the late seventies and early eighties. I am buoyed by the efforts of
C&RT, Angling Trust, and others towards getting kids on the bankside to try angling. Quite often, the accompanying parents have a go, and this helps to dispel any myths around angling, and bring fishing to the fore as a plausible choice for a family pastime. Events like the C&RT Celebration
are in my view, even more important, as they bridge the gap between having a go and regular angling excursions which importantly leads to buying tackle and licences. The number of clubs with active junior sections who put kids into the event (around 10% of those using C&RT facilities) was not as high as I had expected, but I am told this is growing albeit slowly. We are on the right track, but far more needs to be done to support clubs in their efforts to generate junior sections to facilitate progress. Being able to connect the dots
relies heavily on data to improve awareness and after National Fishing Month, ATA has its first data sets to analyse. It is this data that will help
72 | Tackle & Guns | Issue: 752
determine where and what ATA funds going forward to develop a firm understanding of what is needed. I will be sharing more figures in
future issues, but NFM and TAFF web sites attracted over thirty thousand visitors during this first running of the new format, and thousands of sets of data from registration. People connecting with the initiatives via regular mailers, showed a keen interest in what we were doing and gave a positive response to the content. ATA members who supported NFM
and TAFF benefitted from thousands of brand exposure instances across web pages, downloads, mailshots to registrants and associated catalogue print runs on ATA run assets alone. For 2023, we are already planning the expansion of the 2022 program and more features connected to angler and non-angler involvement As an ATA member you can directly benefit from highly effective brand association through NFM, TAFF and future projects being set up by ATA. You can also have a direct impact your industry and influence where your money goes www.
anglingtradesassociation.com
ATA T 07778 907384 E
chair@anglingtradesassociation.com W
www.anglingtradesassociation.com
www.tandgmagazine.com
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