NEWS


Firm tweaks name as it takes a more aggressive stance


British airgun maker introduces new name and identity... B


ritish airgun company Brocock is to introduce a new name on its rifles to


better reflect the brand’s emergence as a leading manufacturer of pre-charged pneumatic air rifles following its acquisition by The Diana Group in 2014. Moving forward, it’s current line-up of rifles as well as future models will be badged as ‘BRK Brocock’. Production of the range, which comprises the Commander XR, Sniper XR, Concept XR and Ranger XR will continue at the company’s manufacturing facility in Staffordshire, England. “Brocock rifles have progressed far beyond its air cartridge and Co2 fun-gun origins,” says sales director Rachel Flint. “Today our rifles are the first choice of professionals, serious competition shooters and enthusiasts the world over.


“The change to BRK recognises the 1


Airgun World Mag’s Dave


Barham with the new BRK Ghost... turn to page 12 to find out more!


journey the company has undertaken since being acquired in 2014 and reflects the many innovations that have been achieved, such as standardising on Huma Air regulators and introducing a new sidelever platform for example.” T&G caught up with Tony Belas, marketing manager for the group, at the launch of the press launch of the new BRK Ghost. He told us: “For us it was important not to lose the 30 year heritage of the Brocock name but the move, which will be gradual, from Brocock to BRK does herald a significant change.


“Over the coming months dealers can expect a more aggressive market stance from the company. The new BRK Ghost will lead the way – a


6 | Tackle & Guns | Issue: 752 1


flagship gun from the brand that is engineered way beyond any other gun ever made.” Tony shared with T&G the fact that BRK has access to machinery and facilities that no ordinary airgun manufacturer could ever achieve. “As an example,” says Tony, “just the monocoque of the new Ghost takes three hours to machine – and that’s using state of the art machinery that’s used in military applications. Few companies have access to such materials and machinery, let alone airgun companies. We’re very lucky in that respect.”


Few companies have access to such materials and machinery, let alone airgun companies. We’re very lucky in that respect.


www.tandgmagazine.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76