NEWS The Sharper Carper joins Solar
1 The man behind some of carp fishing’s best known brands joins Solar J
ohn Hannent, the name behind the identities of Korda, Guru, Mainline Match, Sticky, CARPology, Cygnet, JRC, BaitWorks, Rod Hutchinson, Blakes, Embryo and many more, plus memorable ad campaigns for most; has joined Solar Tackle as… well he won’t actually tell us so we’re saying midfield general!
“I’ve normally got ‘Creative’ in my title,” jokes John, “but that’s a bit pretentious when you’re talking to
anglers! I’m here to bring a strategy, some advertising nous and ‘creativity’ (he crosses his fingers) across all above- the-line communications, digital and print, packaging, video and beyond. “I also want to increase our dialogue with the shops out there. I’ve probably been closer to the Solar brand than anyone beside Lockey, so know it well; lived it in fact.
“And following expansion and a huge schedule of ’significant’ new
product there was a job of work to be done and frankly, I really fancied it. Funnily enough, I still use the gear Lockey gave me when I first started working for the company, which is a statement in itself.”
1
Back in the day! Creativity is the name of the game!
2
Solar’s new creative man, John Hannent
2 24 | Tackle & Guns | Issue: 752
John has actually worked part-time for Solar for over 30 years. His first ‘campaign’ in angling was Solar’s ’Show Her Your Tackle / Sharper Carper’ stuff, which caused a bit of a fuss to say the least! “That’s the impact (30 years and counting) that good creative brings,” adds John. Interestingly John was also one of the original directors of CARPology, dealing with the branding and launch. The concept was called ‘Carper’s Digest’ when he turned up, which further illustrates what he brings to the table in branding, ideas and success. “It will never be like the old days, the landscape’s changed; but Solar’s personality, quality and brand values haven’t,” he explains. “And now it’s my job to get this message out there, which I will” he winks. With mainstream companies like Nissan, Seagate, Sun and Cable & Wireless in his portfolio outside of the trade, you get the impression we’re in for one hell of a ride!
www.tandgmagazine.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
