NEWS
Continued from p3
Solar flair is key to success 3
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If Carlsberg picked staff...
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The legend and figurehead of Solar Tackle, Martin Locke
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Jon Bones, one of the busiest men in the tackle trade, holds everything together
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Southern area sales manager, Jake Anderson
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Solar's man in the north, Chris Angell
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Renowned product designer, Richard 'Griff' Griffiths
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Dave Wood and Scott Harris doing waht they do best
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The legendary Sharper mag - that's free to retailers - keeps customers coming back for more...
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“The Uni Shelter gives us a new angle on bivvies, feature packed and offering the angler… Just watch this space, I’ll keep the powder dry on that one! “And we’ve a range of lines, developed by Griff, that have excelled in testing, delivering fantastic qualities that even our anglers (Solar boast a wealth of frontline carpers the World over) are surprised at. We’re not messing around; the packaging and POS will really give us some standalone in the shops. “And there’s a new barrow in the pipeline, which is designed to outperform anything on the market… Or the racetrack for that matter!” As a statement of intent, Solar has swelled its already enviable staffing ranks. In addition to its founder, engineer Martin Locke, who’s product designs are already renowned; Richard 'Griff' Griffiths joined from Shimano last year as product development manager, a move that’s clearly already proving fruitful. The big news is that John Hannent (see page 24) has joined full time to
4 | Tackle & Guns | Issue: 752
ith a raft of new product arriving early in the new year and a new system in place meaning no dealer in the country should ever miss out on a Solar sale, the company is positioning itself to be the easiest to do business with in the country.
Jon Bones continues: “There’s a lot going on and so many exciting new products coming in the New Year.
head-up the marketing department. Leading angler Dave Wood is the face of Solar online, supported now by two videographers. The products will clearly be supported by a huge increase in awareness and, indeed, entertainment. Take a look at Solar’s Youtube Channel (SolarTackleTV), to get an idea of the depth of product and detail Solar give, and it will only get better. The sales department is fronted by Jake Anderson in the South and Chris Angell in the North. “We’re still a small, personable team, so we like to think our reactions are quicker.” says Jake Anderson. “For instance, our customer support is always heralded on the social platforms and forums. Yet more added value in the brand.”
“And to illustrate our commitment
to retail, seasonally, with each order the dealer receives a quantity of our SHARPER magazine, which is only available through the dealers, to create footfall in the shops.” With articles by Solar luminaries like Martin Locke, Dave Lane, Dave Wood and a host of influential Continental anglers, plus the lowdown on what’s clearly some of the most on-point gear around, Sharper is sure to create demand and footfall in YOUR shop. Chris Angell chips in: “And, unlike many of the majors, there’s no minimum order. So you can order via the trade website, and any customer, in any shop can have his Solar Bedchair for instance, in a couple of days. “Why should the smaller shops be tied down with unachievable stock orders when you can have a better product, with better margins without the commitment?” If you haven’t got a trade account with Solar, give them a call today. There’s simply no reason not to profit from Solar.
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SOLAR TACKLE T 01322 277345 E
sales@solartackle.co.uk W
sales@solartackle.co.uk
www.tandgmagazine.com
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