BRITAIN’S ONLY MONTHLY SHOOTING & FISHING TRADE PUBLICATION To Advertise


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Solar tackles the trade's woes


Top carp brand wows trade with stunning new line up and a retail solution that means every shop in the country can actually make some money!


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olar has unleashed an array of stunning new tackle to the trade as the company unveils its new look, line up and policies to the trade. The company made the announcement at its recent trade show at the iconic Wraysbury Lakes clubhouse. The road to the venue was flanked by multiple turrets in green and camo; bright yellow flags emblazoned with the Solar logo heralded that this was the home of ’The Sharper Carper’. Clearly, Solar Tackle were making a big, big statement. Hugely refreshing during


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the days when we’re still recovering from COVID and the country is in the doldrums. But why this refreshing show of intent? Solar’s chief operations officer, John Bones, explains: “We’ve worked tirelessly over the past few years to deliver market beating product, which we’ve more than achieved. And while everyone looks at Solar as a premium brand, with established ranges such as the P1 Stainless, SP Luggage and Bedchairs and our Spider Shelters, you’ll see now that the budget conscious angler is MORE


than catered for. “All of our ‘Premium’ ranges


are now mirrored by sub brands designed to challenge the cheaper end of the market; A1 Bankware, Undercover luggage and shelters and numerous innovative products littered throughout the ranges. But don’t worry, they still ooze with Solar DNA. An easy sale for any shop.” And it’s that last line, ‘an easy sale for any shop’ that’s key…


Continued on p4 Issue: 752 | Tackle & Guns | 3


ISSUE: 752


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