Focus on Activewear
Athleisure is not going anywhere
Athleisure Image supplied by Just Cool by AWDis
Activewear is no longer limited to the gym. Wearers of activewear are now choosing to wear such items in an everyday capacity. But why should you jump on the bandwagon?
Y
ears ago it seemed unthinkable that consumers would spend a sizeable amount of money on workout clothes, but the last few years has seen a shift in attitude towards activewear. Now big fashion brands are seeing athleisure as no longer a trend, but as the future of casualwear. Itʼs this shift in opinion that those in the printwear market should take advantage of. Try opening your customersʼ minds to the doors that a pair of leggings or a hoodie can open.
Andrea Charteris, customer service manager at PenCarrie,
explains: “Athleisure is one of the biggest trends influencing the fashion industry at the moment, bringing the world of style and sports together.
“Styles such as leggings, hoodies and crop tops are becoming more popular to wear out socially and are not just limited to the gym. Athleisure is quickly becoming the new casualwear and has become more than just a trend because it is a complete lifestyle. “This is a great market for businesses to consider selling into to increase profit – and the athleisure trend doesnʼt look like itʼs going anywhere!”
Top screen printing tips for activewear H
ere Dave Roper of Screen Print World provides some expert advice when it comes to screen printing
your customerʼs activewear. Stretch ink
Activewear and performance garments tend to be made from fabrics which provide a lot of stretch.
Therefore, the design on them also needs to be able to stretch. To do this you need an ink that has the ability to flex. Inks, such as our Flex
White, that are elasticated, will stretch with the garment being printed when cured correctly. Like most, you can use this Flex White as an under base and print standards colours on top or just on its own for a white print.
Dye migration
When heat is applied to a garment to cure the ink, dye may bleed from the garment through into the ink. It can appear straight away, but can also appear several days after the garment has been printed.
Typically, this will happen on performance style and heavily dyed garments. For example, when a standard white ink is printed onto a red performance style fabric, the red dye may bleed into the white ink and cause the ink to turn pink. To prevent this use a dye blocking low bleed ink. These types of inks have a blocking agent in them to stop the dye seeping through. You can also use low temperature inks as dye migration is mostly due to the garment disliking the heat needed to cure the ink.
This image shows the print stretched and no cracking
www.printwearandpromotion.co.uk
These images show the difference between a print using a low bleed dye blocking ink and one where the dye has come through
March 2019 | 81 |
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96
