Machinery News
Roland DG launches its first DTG printer for on-demand personalisation
T
he VersaSTUDIO BT-12 desktop direct to garment printer, which is Roland DGʼs first, received its unveiling at Printwear & Promotion LIVE! in January. Built for on-demand personalisation, the
BT-12, which will be available from next month, is ideal for businesses looking for new revenue opportunities by offering an engaging in-store experience for their customers.
According to Etsuo Harada, division president of COTO Business Division for Roland DG, since the introduction of VersaCAMM SP-300 in 2003, Roland DG inkjet printers have increasingly been used in the production of
custom apparel and fabric goods.
He added: “More recently, in-store personalisation
services for printing customer designs have grown rapidly. To meet this demand, the COTO Business Division has developed the new DTG printer.” The BT-12 is an easy-to-use A4 size printer that prints full colour graphics including photos, logos and text directly on a wide variety of cotton-based items, such as T shirts, tote bags and textile interior decoration products. Its compact size and affordable pricing enables
P
olyprint has announced the launch of its brand-new TexJet Echo 2 DTG printer. This printer is the successor of the TexJet Echo DTG printer. It comes with improved print quality, new options to best fit different customer needs and three years limited warranty. This makes it the ideal choice for start-ups and small businesses that want to scale-up. The official launch in the UK
customers.
The printer unit requires very little space, with dimensions of 399x760mm, and the optional HB-12 finishing equipment stacks with the BT-12. This clever design dramatically reduces the installation space that is typically required for a traditional DTG printer. The BT-12 can be used as a standalone in-store personalisation solution, or as a complement to Rolandʼs VersaSTUDIO BN-20 printer/cutter, VersaUV LEF Series UV- LED printers and the LD-80 digital foil decorator. These solutions not only help to
Polyprint launches new DTG printer The TexJet Echo 2 received its European debut at P&P LIVE!
took place at Printwear & Promotion LIVE! by Polyprintʼs distributor Amaya Sales UK. As well as introducing a new DTG printer to the market, Polyprint also introduced new branding. Creative director, George Vouliotis, said: “We wanted to stay true to our name – with a subtle hint of Greece.” Polyprint is a hybrid word deriving from the Greek ʻpolyʼ-, meaning ʻmanyʼ and ʻprintʼ and indicates the plethora of capabilities in printing solutions that Polyprint can offer. The
foundation of this is investing in strengthening the R&D department which significantly increases the capability to design and develop new advanced products, starting with the TexJet Echo 2. The new DTG printer is characterised by its ease of use and maintenance and is designed to offer the highest print quality for the lowest cost per print. Furthermore, Polyprint
introduced a new strategic approach by offering a wide range of options to customise TexJet Echo 2. Such options include different ink types, pre-treatment solutions, ink supply methods, ink configurations, snap-on platens and the ability to combine screen and digital technology with the hybrid system, screen and digital mix. This means that TexJet Echo 2 can function as a personalised machine based on each customerʼs preference to best fit their business needs.
For more new equipment that has launched in the UK head over to pages 34 to 38 | 18 | March 2019
www.printwearandpromotion.co.uk
businesses to offer personalisation services with a low initial investment and in locations where space is limited, including shopping malls, kiosks, apparel stores, hotel gift shops and tourist destinations, and even at events. Capable of producing a product from start to finish in just a few minutes, the BT-12 is designed for ultimate ease of use. Bundled with Roland Design Software, which
features an intuitive user interface, with the BT-12 users can create unique designs with minimal training. Cassettes hold the items for printing and finishing,
ensuring the safety of
operators and
The VersaSTUDIO BT-12 desktop direct to garment printer
add value to merchandise, but also provide customers with a rewarding new shopping experience.
Mr Harada concluded: “Consumer behaviour has been shifting from consumption to experience due to the diversification of consumer values. As a result, businesses have an opportunity to offer high-value merchandise such as personalised products to meet customer needs and desires.
“Our goal is to provide our users with tools that help deliver a unique experience and quality time for their customers and to transform their imagination into reality.”
Stay tuned for the XT-640s With a release date still pending in the UK, visitors to P&P LIVE! were given a preview of Roland DGʼs XT-640s flatbed DTG printer. This printer has a flatbed big enough to print up to 12 T shirts in a single print run. Its size was outshone only by the quality of the print – with the introduction of white pigment ink, the colours leapt out, even when printed on dark fabric.
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