Industry News
Anatol Equipment partners with Kippax for UK and Ireland distribution
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uddersfield-based H.G. Kippax & Sons has been announced as the newest addition to Anatol Equipment Manufacturing Co.’s global distribution network of textile screen printing equipment. Through the distributorship, Anatol Equipment and Kippax look to serve customers in the region with Anatol’s full line of manual and automatic textile screen printing machines, including presses, dryers, pre-press equipment and accessories, backed by Kippax’s 60+ years of industry experience and strong dedication to customer service support. Alex Sroka, marketing director of Anatol Equipment, said: “We are very excited to
have Kippax representing Anatol machines in the UK and Ireland. Working with an industry partner well known and respected for decades of excellent service support and screen printing expertise will take our team to the next level. We know that Anatol and Kippax’s combination of high quality equipment and experienced, knowledgeable support will prove to be an invaluable resource empowering the screen printing community in the territory.”
Andrew Kippax, commercial director of Kippax, added: “We are delighted to be a key component in the distribution of Anatol Equipment in the UK and Ireland. Our collaboration of expertise is the result of two industry leaders’ ingenuity and cutting-edge technology.
Demystify Digital and Pulse Microsystems partner to drive e-commerce growth and automation
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emystify Digital has announced a partnership to integrate the Pulse Microsystems PulseID platform in its enterprise website developments and business process automation solutions. Demystify Digital is formally launching integrations across the major e-commerce platforms – Magento 2, Shopify, Prestashop, WordPress, and WooCommerce aimed at online retailers offering embroidery, printing, engraving, and personalisation services. Craig Blackman, owner, Demystify Digital, said: “With e-commerce in the UK expected to grow by double digits year on year, there has never been a better time to invest in e-commerce. With such a heavy focus on user experience and accessibility, it is essential to invest in your e-commerce platform and offer a unique user experience to drive sales and growth.” The ability for embroiderers to automate the flow of designs directly to Tajima embroidery machines is also launching as part of a slew of PulseID functionality, further automating the production process. AJS Embroidery Services will collaborate with Demystify Digital to provide a seamless experience across a
| 8 | December 2021
network of embroidery machines, allowing users to direct artwork based on rules and predefined parameters, providing workflow optimisation and delivering new levels of speed and versatility. Mr Blackman added: “With PulseID and AJS, we now have the capability to offer a truly seamless experience for the end user while simultaneously providing the client with a platform to automate their sales order workflow and artwork generation.”
For printers and laser engraving, the same features and benefits can be delivered with the PulseID platform, which provides native support and integration with Brother Pro Bulk and GTX direct to garment print machines, and Seit laser machines. The benefits of the PusleID platform can be extended to any retail manufacturing process where personalisation is a key factor in the workflow.
Demystify Digital’s aim is to pull the industry firmly into the 21st century by using simple methodologies to simultaneously increase productivity, profitability, and sales growth across multichannel sales and e-commerce.
H.G. Kippax & Sons will distribute Anatol’s range of presses and dryers
“The blend of our industry service experience and Anatol technologies makes the result ideal for a range of high- end applications within the textile sector. Anatol’s textile printing range is a product of listening and responding to customer demands, world-class engineering, and exceptional originality, as we look towards a future within the textile industry.”
PrintFactory expands sales team in the DACH Region
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rintFactory has further expanded its sales and technical support channels with the appointment of Florian Sommermann as technical presales for the DACH market. Mr Sommermann will respond to customers and work with PrintFactory dealers throughout Germany, Austria, and Switzerland. His appointment means that customers will be able to tap into his expertise in large format print, as well as his many years of experience in helping printers to achieve optimum colour. Toby Burnett, director EMEA, said: “This is a great win for us as a business. We have recently seen a lot of growth in the DACH market, with much more opportunity for us. “Even with the events of the past 18 months PrintFactory has continued to grow in terms of colleagues, customers, partners and sales revenue. Florian will only help to fuel that growth by helping us deliver better support to our existing dealers and partners in the region as well as growing our sales channel and direct sales relationships.”
www.printwearandpromotion.co.uk
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