What’s New: Neutral
The story behind Tiger Cotton N
As a manufacturer of sustainable clothing and merchandise, Neutral is always working to create a better future for cotton farmers and our planet –– and now, the wildlife tigers of India as well.
eutral’s newest product initiative, Tiger Cotton, has taken the brand deep inside Madhya Pradesh in Central India, where two of the oldest nature reserves in India exist. These reserves are the home for thriving wildlife, untouched biodiversity and the iconic Bengal Tiger.
In between these two reserves live around 14,000 small cotton farmers, whose fi elds function as important Tiger Corridors. To preserve these corridors, Neutral teamed up with WWF India and Laudes Foundation to be part of a pilot study to promote organic cotton agriculture in the surrounding areas of Madhya Pradesh. Neutral encourages farmers to go from conventional to organic cotton farming, so farmers, tigers, and the wildlife can thrive without the toxic impact of pesticides and chemicals. The average yearly output of a cotton farmer in Neutral’s Tiger Cotton program is 294 kilos. So far, 6,000 cotton farmers have enrolled to convert their fi elds into organic cotton. Neutral’s goal is to convert all 14,000 cotton farmers in Madhya Pradesh and help the area become truly organic, which means preservation of biodiversity, establishing healthy corridors and sustaining the thriving wildlife.
One big family
Additionally, Neutral is proud to say that it has started to include organic cotton in conversion from other locations in India. Neutral is welcoming them to the Tiger Cotton family and is working hard to tell and share their stories.
As a market leading producer of sustainable apparel and accessories to the B2B-market, having international sustainability standards covering the entire supply chain, Neutral and Tiger Cotton is built on the highest social,
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ethical and environmental criteria for clothing production. The defi ning aspects of Certifi ed Responsibility have been a holistic approach driven by commitment and an overall focus on action and continuous improvements to cotton farming, factory workers and to the environment.
The Tiger Cotton garments are all label free and consist of products which include T shirts, sweatshirts and shopping bags. And as always, the garments are certifi ed with the highest standards including 100% GOTS Certifi ed Organic Conversion Cotton,
EU Eco-label, SA8000, Oeko-Tex. The range is vegan-friendly and made using renewable energy. Defi ned and monitored by external organisations, the certifi cates are Neutral’s way of making the most responsible clothing it can. By applying these standards, Neutral has set some objective criteria for the production of every single Neutral and Tiger Cotton product, which the brand hopes can inspire others to follow. That is okay!
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All of these items are made using Tiger Cotton
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